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Full-Text Articles in Business
Measuring Political Brand Equity In Ireland', Ewan Mcdonald, Roger Sherlock, John Hogan
Measuring Political Brand Equity In Ireland', Ewan Mcdonald, Roger Sherlock, John Hogan
Articles
This article will apply cognitive mapping techniques to understand the manner in which political brand equity is formed, and how it differs, across the four largest Irish political parties, from the perspective of citizens. It assesses the fundamental aspects of branding and brand equity in the marketing and political marketing literatures. Primary data were generated in spring 2012 through the participation of 232 citizens in the political brand elicitation stage and a further 75 citizens were involved in creating cognitive maps of brand equity. From the mapping process, we see that Irish political party brands are plagued by a number …
‘I Just Want A Job’: The Untold Stories Of Entrepreneurship, Lucia Garcia-Lorenzo, Lucia Sell-Trujillo, Paul Donnelly
‘I Just Want A Job’: The Untold Stories Of Entrepreneurship, Lucia Garcia-Lorenzo, Lucia Sell-Trujillo, Paul Donnelly
Books/Book Chapters
In this chapter, we explore the untold stories of Spanish and Irish necessity entrepreneurs to better understand the process of becoming an entrepreneur. Working with narratives, media articles, and policy documents, we illustrate how necessity entrepreneurs do not recognize themselves in the institutionalized entrepreneur narrative as empowered, creative and independent individuals. It is necessity, not opportunity that is pushing, not pulling, them to become entrepreneurial. The process is experienced as more fragmented than official narratives outline. In exposing these untold stories, the chapter expands our understanding of entrepreneurship, presenting a more nuanced view of both entrepreneurs and the entrepreneurial process.
Situating Men Within Local Terrain: A Sociological Perspective On Consumption Practices, Deirdre Duffy
Situating Men Within Local Terrain: A Sociological Perspective On Consumption Practices, Deirdre Duffy
Conference papers
The aim of this paper is to explore how young men, operating within influential discursive regimes, construct their identity projects and come to know themselves, through their engagement with consumption and leisure practices. Foucauldian theory is drawn upon to conceptualise men as intertwined within their social environs, the recipients of socio-cultural inscription. By situating the micro-social context of the male consumer in a larger socio-cultural context, this study endeavours to go beyond consumer narratives to incorporate the influence of market and social systems on individuals’ identity work. The two discursive practices explored include: hometown community and Gaelic sport. Findings show …