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Full-Text Articles in Business
Exploring Antecedents Of Consumer Resistance Towards Microgeneration Technologies In Ireland, Marius Claudy, Aidan O'Driscoll, Rosanna Garcia, Michael Mullen
Exploring Antecedents Of Consumer Resistance Towards Microgeneration Technologies In Ireland, Marius Claudy, Aidan O'Driscoll, Rosanna Garcia, Michael Mullen
Conference papers
The diffusion of microgeneration technologies like micro wind turbines provides great potential to reduce CO2 emissions, ease fossil fuel dependency and stabilize energy costs. The uptake of microgeneration technologies among home owners, however, remains low and they are often referred to as resistant innovations. Consumer resistance to innovations is a generally under-researched area and empirical evidence is scarce. The research presented in this study is based on a large scale study around micro wind turbines, which was conducted with home owners in the Republic of Ireland in 2009. The contribution of this study is twofold. Building on recent advances in …
Perspectives On Church Tourism In Ireland, Kevin Griffin
Perspectives On Church Tourism In Ireland, Kevin Griffin
Conference papers
This paper presents some thoughts on Pilgrimage and Church Tourism in Ireland, with a particular emphasis on Knock, pilgrimage for the Irish Travelling Community, and some thoughts on Genealogy, all with a view to informing the audience of research being undertaken in Ireland.
Consumer Awareness In The Adoption Of Microgeneration Technologies: An Empirical Investigation In The Republic Of Ireland, Marius Claudy, Claus Michelsen, Aidan O'Driscoll, Michael Mullen
Consumer Awareness In The Adoption Of Microgeneration Technologies: An Empirical Investigation In The Republic Of Ireland, Marius Claudy, Claus Michelsen, Aidan O'Driscoll, Michael Mullen
Articles
Despite major policy and marketing efforts, the uptake of microgeneration technologies in most European countries remains low. Whereas most academic studies and policy reports aim to identify the underlying reasons why people buy these new technologies, they often fail to assess the general level of consumer awareness. The process of adopting an innovation, however, shows that awareness is a prerequisite which needs to be understood before adoption can be addressed. This paper takes a closer look at awareness of microgeneration and presents the results from a nationally representative study conducted in the Republic of Ireland. Findings from logistic regressions clearly …
An Appraisal Of The Optimal Conditions For Successful Technology Transfer To A Low Technology Industry: The Case Of Publicly Funded Food Research In Ireland, Paul O'Reilly, Maeve Henchion
An Appraisal Of The Optimal Conditions For Successful Technology Transfer To A Low Technology Industry: The Case Of Publicly Funded Food Research In Ireland, Paul O'Reilly, Maeve Henchion
Conference Papers
Operating in an environment characterised by significant economic, political and social change, the requirement for scientific-based innovation is critical for the food industry. The current low level of R&D in the sector, and a growing recognition that companies need to look to knowledge sources outside as well as inside the firm to successfully innovate, brings the need for enhanced leveraging of publicly funded food research into focus. This paper presents the findings of a mixed methods approach. This consists of twenty case studies of completed publicly funded projects, ten of which had achieved technology transfer and ten which had failed …