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Full-Text Articles in Business
Does Understanding National Business Cultures Help Build Regional Development?, Amanda Ratcliffe, Thomas Cooney Dr.
Does Understanding National Business Cultures Help Build Regional Development?, Amanda Ratcliffe, Thomas Cooney Dr.
Conference proceedings
An EFER report in 1995 observed that little of the growth ofEurope’s top 500 companies came from existing products in existing markets, but almost two-thirds of the growth came from entering new markets. A large majority of Europe’s 500 are active in export markets, with exports accounting for 40% of their turnover as opposed to the 10% export share for SMEs overall. One of the critical reasons for the poor performance of SMEs within the international arena is their ignorance of local business cultures. Yet for a country – or a specific region – to achieve strong economic growth, it …
Towards A Conceptual Framework Of Corporate Branding In Retailing, Edmund O'Callaghan
Towards A Conceptual Framework Of Corporate Branding In Retailing, Edmund O'Callaghan
Conference proceedings
The view that corporate brand building in retailing is different to any other context (Burt and Sparks, 2002) is predicated in the belief that ‘goods’ retailers need to manage a range of corporate components, its multiple relationships with customers and its dependence on employees to personify and deliver much of the corporate identity. These differences in operations are perceived as adding a degree of complexity to an already challenging process of corporate brand development. This paper proposes a conceptual framework for the corporate brand building process within an SME retail context. It develops on the work of Hatch & Schultz’s …
Passport To Trade: Connecting Europe’S Smes From East To West?, Amanda Ratcliffe, Thomas Cooney
Passport To Trade: Connecting Europe’S Smes From East To West?, Amanda Ratcliffe, Thomas Cooney
Conference proceedings
: An EFER report in 1995observed that little of the growth of Europe’s top 500 companies came from existing products in existing markets, but almost two-thirds of the growth came from entering new markets [1]. A large majority of Europe’s 500 are active in export markets, with exports accounting for 40% of their turnover as opposed to the 10% export share for SMEs overall. One of the critical reasons for the poor performance of SMEs within the international arena is their ignorance of local business cultures. This paper is based upon the work of an EU initiative with the project …