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Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Conference papers
To date, most of the commentary on the impact of the Internet on retailing in Ireland has been anecdotal and there is a paucity of academic empirical research examining the factors affecting Internet adoption by retailers in Ireland. The primary aims of this research are to identify the key factors perceived as being influential in determining the resultant level of adoption among traditional retailers in Ireland and to examine the extent and level of its’ adoption in the Irish retail sector. This paper represents the results from an exploratory investigation employing multiple case studies as the first of a two-stage …
Ionad Cois Locha: 20 Years On, Gerry Mortimer
Ionad Cois Locha: 20 Years On, Gerry Mortimer
Case studies
Early in 2007, Seamus Gallagher watched from his modest attic office at Ionad Cois Locha as the last main steel beam was lifted into place right outside his window. The new venue was at last taking shape. Already it was a month or more behind schedule because the violent storms of late 2006 had meant that the steel frame could not be erected until now, and it would be at least May before the building would be completed. It had been planned to be ready by April before the main tourist season.
Ecoserve (Ireland), Thomas Cooney
Ecoserve (Ireland), Thomas Cooney
Case studies
Roisin Nash had just finished reading a new report that had recently been launched by the Minister for Communications, Marine and Natural Resources Noel Dempsey at the headquarters of the Marine Institute at Oranmore in County Galway. The report, entitled ‘Sea Change – A Marine Knowledge, Research and Innovation Strategy for Ireland 2007- 2013’, presented a national agenda (comprising of science, research, innovation, and management) aimed at a complete transformation of the Irish maritime economy. Roisin felt that the report provided a clear and realistic picture of future opportunities and challenges within the Irish marine industry, and that it would …
Guardian Angel (Ireland), Thomas Cooney
Guardian Angel (Ireland), Thomas Cooney
Case studies
It was the summer of 2006 and three friends of many years had come up with a business idea that they believed could be a money-spinner for all of them. Maria Harrison, Krystle Malone and Marie Lyons had all been students at the Technological University Dublin and had recently completed their degree in Marketing. As part of their programme, they had taken a course on Entrepreneurship by way of interest rather than any deep-rooted desire to start their own business. But now, they are about to meet a venture capital company to ask for €300,000 to get the business started. …
Irish Marketing Review, Vol. 19, Nos. 1 & 2, 2007, Unknown
Irish Marketing Review, Vol. 19, Nos. 1 & 2, 2007, Unknown
Issues
The Irish Marketing Review deals with issues, development and research in the ares of marketing.