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E-Procurement In The Aviation Industry: Value Creation Potential Of B2b Emarketplaces, Claudia-Maria Wagner, Bernd Huber, Edward Sweeney, Austin Smyth
E-Procurement In The Aviation Industry: Value Creation Potential Of B2b Emarketplaces, Claudia-Maria Wagner, Bernd Huber, Edward Sweeney, Austin Smyth
Articles
In academic literature, only limited research has been undertaken in exploring the value creation of B2B (Business-to-Business) e-Marketplace models in the aviation industry. The aim of this publication is a theoretical analysis to explore whether or not B2B e-Marketplaces can make a contribution to the achievement of competitive advantage in procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain and discusses empirical results from a survey among international e-Marketplace / portal operators