Business Commons^™

Webonomics: Better Business Through The Web, Patrick Horan, Peter O'Connor

Conference papers

Develop an effective online presence to reach a worldwide audience.

The Impact Of Change On The Irish Retail Environment, Edmund O'Callaghan, Mary Wilcox

Conference proceedings

The turbulence of environmental change is a constant challenge for the modern retailer. It acts as a Jeckyl and Hyde change agent in that it presents opportunities for the entrepreneurial firm or is ever threatening for the reactive enterprise. The law of natural selection which dictates that firms ‘adapt to this turbulence or die’, is a reality. The firm must work within parameters of ever increasing environmental change and its ability to anticipate this change becomes a prerequisite for survival. Mathur argues that markets are not a given, that it is firms which dictate the market environment through their generic …

An Exploration Of Firm-Customer Relationships In Retail Banking, Ian Clancy

Masters

Establishing relationships with consumers as a means of overcoming the anonymous nature of many business transactions, is not a new concept. However, its implementation as a distinct direction in marketing (Relationship Marketing), is a relatively new phenomenon. Nevertheless, its focus and direction remains unclear. Indeed, it has been argued that the proliferation of relationship marketing literature and business practice has focused largely on what the firm perceives a relationship to be, while ignoring the distinct viewpoint of end consumers. This study attempts to address this by exploring genuine relationship development from the consumer’s perspective, in retail banding. It takes an …

A Taste Of Japan, A Taste Of Japan

Menus of the 20th Century

No abstract provided.

Euroconstruction Report 1, Louis Gunnigan, Trevor Orr

Reports

This report was prepared on behalf of the Construction Industry Federation as Ireland’s initial contribution to the Leonardo da Vinci Project: Euroconstruction.

The report is divided into 3 sections.

Section 1 concentrates on the recent and likely future changes in the structure of the Irish construction market and the impact of these changes on project management and project financing. The recent growth of the industry is documented and predictions for the future of the industry in Ireland are summarised. The conclusions reached show that an increased involvement in the financing of public projects is required from the private sector if …

Irish Marketing Review, Vol. 11, No. 2, 1998, Unknown

Issues

Irish Marketing Review deals with issues, developments, research and practice in marketing.

Irish Marketing Review, Vol. 11, No.1, 1998, Unknown

Issues

The Irish Marketing Review deals with issues, devlopments, research and practice in marketing. This is a special issue on Marketing Interfaces.

Les Fréres Jacques, Menu, C. 1998, Les Fréres Jacques

Menu Collection

No abstract provided.

It's Not What You Make, It's The Way That You Say It: Reflections On The Design-Marketing Interface, Paul O'Sullivan

Articles

Good design is a cornerstone of marketing. Design is an important variable in every aspect of marketing activities- products, processes, packaging and communications. Yet this topic attracts little attention in the marketing literature and there is, one suspects, very little cross-fertilisation between marketing and design disciplines. This paper puts design on the agenda for both marketing academics and practitioners as well as providing a review of what is embraced within the broad subject of design. Some observations on the history and role of design in an Irish context are offered also.

An Indigenous Industry Under Competitative Pressures: The Irish Footwear Sector, Anto Kerins

Articles

No abstract provided.

The Changing Nature Of Theory And Practice In Marketing: On The Value Of Synchrony, Aidan O'Driscoll, John Murray

Articles

Any academic discipline with a closely associated area of professional endeavour is profoundly affected by the relationship between its theory and practice. Synchrony in theory and practice adds value to the management of enterprise and to the advance of the discipline. Mindful of this assertion, this article explores the changing nature of theory and practice in marketing. It examines current trends in marketing practice which are occurring as a result of change in markets, technology and organisations. It assesses the state of theory in six subfields of marketing. It also considers developments in closely related management disciplines as well as …

New Product Development And Technology Acquisition In Small And Medium Sized Manufacturing Firms In Ireland, David Cullen

Masters

This thesis aims to provide an insight into the practices of firms in Ireland in relation to both new product development and technology acquisition, and the interface between the two areas. This research operates on a number of levels and involves great deal of both primary and secondary research. In order to provide a suitable backdrop to the research and to enable the development of a suitable knowledge base for the author, the results of an extensive literature review is detailed. This concerns itself with the two key areas under investigation; new product development and technology transfer. In addition to …