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Technological University Dublin

1993

Photo industry

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Colorcare, Aidan O'Driscoll, John Murray Dr. Jan 1993

Colorcare, Aidan O'Driscoll, John Murray Dr.

Case studies

The issues this case study deals with are: Managing in the marketing function in regard to product development, pricing, promotion and channel selection; in particular how distribution channels non only evolve but can change dramatically, and the consequence reconfiguring of the marketing mix.

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