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Open Access. Powered by Scholars. Published by Universities.®

Technological University Dublin

1993

Insurance company

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Full-Text Articles in Business

Lifetime Assurance, Aidan O'Driscoll Jan 1993

Lifetime Assurance, Aidan O'Driscoll

Case studies

This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.