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Full-Text Articles in Business
The Burren Smokehouse, Aileen Kennedy Dr, Tara Rooney Dr
The Burren Smokehouse, Aileen Kennedy Dr, Tara Rooney Dr
Case Studies
The Burren Smokehouse is one of Ireland’s best known artisan producers of organic Smoked Salmon, Mackerel, Trout and Gauda Cheese using 100% Irish quality raw materials for its products. This case explores the role of the Brand and brand experiences in the artisan food market. The role of place in the brand story and values is central to The Burren Smokehouse and the expansion of the operation to include a visitor centre has ensured that these values are embedded.
The case explores the role of visitor experiences and asks the student to Identify and discuss the strategic and tactical business …
Measuring Political Brand Equity In Ireland', Ewan Mcdonald, Roger Sherlock, John Hogan
Measuring Political Brand Equity In Ireland', Ewan Mcdonald, Roger Sherlock, John Hogan
Articles
This article will apply cognitive mapping techniques to understand the manner in which political brand equity is formed, and how it differs, across the four largest Irish political parties, from the perspective of citizens. It assesses the fundamental aspects of branding and brand equity in the marketing and political marketing literatures. Primary data were generated in spring 2012 through the participation of 232 citizens in the political brand elicitation stage and a further 75 citizens were involved in creating cognitive maps of brand equity. From the mapping process, we see that Irish political party brands are plagued by a number …
Westwood Interior Company Limited Brand Identity Project, Peter Dee
Westwood Interior Company Limited Brand Identity Project, Peter Dee
Other resources
Westwood Interior Company Limited design and manufacture high quality handmade wood interiors in Ireland. Westwood Interior required a modern logo using natural colours and imagery.
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Westwood Interior Company which was used on business cards, letterhead, signage and e-Commerce website.
Westwood Interior have earned a reputation for a high level of service and attention to detail. An established team of skilled craftsmen pride themselves in creating bespoke wood interiors that combine the very best in modern technology with the highest …
Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee
Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee
Other resources
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.
Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Other resources
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com
The Blinds Shop Company Limited Brand Identity Project, Peter Dee
The Blinds Shop Company Limited Brand Identity Project, Peter Dee
Other resources
The Blinds Shop offers made to measure window blinds catering to all markets across Ireland. The Blinds Shop required a clean, bold and modern logo using fresh colours and imagery.
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the The Blinds Shop Company Limited which was used on business cards, letterhead, promotional information, uniforms, advertising and e-Commerce website.
The Blinds Shop is a retailer of made to measure window blinds catering to both the domestic and commercial market within the Dublin area. Blinds are made to the highest …
Enterprise Ireland: Stimulating Creativity Through Design Strategies, Peter Dee
Enterprise Ireland: Stimulating Creativity Through Design Strategies, Peter Dee
Other resources
Stimulating Creativity through Design Strategies: A seminar organised by Enterprise Ireland for business organisations to explore a holistic approach to the design / marketing interface.
Peter Dee - Strategic Design and Marketing Consultant, specialises in the creation of brand development strategies for Enterprise Ireland’s Design Unit. Peter was responsible for the design and development of the brand identity for the Enterprise Ireland Stimulating Creativity through Design Strategies Seminar in Dublin.
Design is an excellent expression of innovation. It can provide product differentiation, gain and hold onto competitive market advantage and assist in the building of strong brands through creative packaging …
T. Cassidy Printing Company Limited Brand Identity Project, Peter Dee
T. Cassidy Printing Company Limited Brand Identity Project, Peter Dee
Other resources
T. Cassidy Printing - Dublin's finest lithographic and digital printing company. T. Cassidy Printing required a clean, bold and tasteful logotype using strong colours and imagery.
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the T. Cassidy Printing Company which was used on business cards, letterhead, promotional material and business website.
T. Cassidy Printing provides a complete design and printing service for all printed materials - from graphic design through to printing, finishing and delivery. All types of corporate printed materials from newsletters and marketing brochures to corporate …