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Full-Text Articles in Business
How Creative Professional Service Firms Internationalize: A Business Model Portfolio Approach, Deirdre Mcquillan, Pamela Sharkey Scott, Vincent Mangematin
How Creative Professional Service Firms Internationalize: A Business Model Portfolio Approach, Deirdre Mcquillan, Pamela Sharkey Scott, Vincent Mangematin
Conference Papers
Traditional theory of firm internationalization assumes all firms are homogeneous in their approach to managing uncertainties and implementing business strategies when internationalizing. A business model portfolio approach articulates a more complex process and suggests that firms adopt a portfolio of business models to balance uncertainties. Combining these two perspectives, this multiple case study research design explores how creative professional service firms (creative PSFs) internationalize. Creative PSFs such as architects are embedded in their local cultures, operating at the intersection of business and art. Our study reveals the complexities of creative PSF internationalization, showing that in contrast to existing explanations, multiple …
Accessing International Markets: How Professional Service Firms Internationalise, Deirdre Mcquillan, Pamela Sharkey Scott, Vincent Mangematin
Accessing International Markets: How Professional Service Firms Internationalise, Deirdre Mcquillan, Pamela Sharkey Scott, Vincent Mangematin
Conference papers
Professional service firms (“PSFs”) increasingly rely on internationalisation to drive their growth strategy. Their professional reputation and networks of relationships are critical due to the high knowledge complexity of their services. Yet international business process theory, while identifying learning as the critical tool for addressing foreign market risk, provides little insight into how PSFs build relationships and reputation for internationalisation. Our qualitative multiple case research study of the PSF internationalisation process identifies phases of interplay between learning, relationship and reputation building. These findings extend international business process theory by revealing the role of reputation and relationship building during the internationalisation …
Internationalisation In A Network Environment: A Conceptual Model Of How Professional Service Firms Internationalise, Deirdre Mcquillan, Vincent Mangematin, Pamela Sharkey Scott
Internationalisation In A Network Environment: A Conceptual Model Of How Professional Service Firms Internationalise, Deirdre Mcquillan, Vincent Mangematin, Pamela Sharkey Scott
Conference papers
Professional service firms (“PSFs”) increasingly rely on internationalisation to drive their growth strategy. Their professional reputation and networks of relationships are critical due to the high knowledge complexity of their services. Yet international business process theory (“IB”), while identifying learning as the critical tool for addressing foreign market risk, provides little insight into how PSFs build relationships and reputation for internationalisation. Our qualitative multiple case research study of the PSF internationalisation process identified five phases of interplay between learning, relationship and reputation building. These findings extend IB theory by revealing the role of reputation and relationship building during the internationalisation …