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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Technological University Dublin

Series

2007

Marketing

Articles 1 - 4 of 4

Full-Text Articles in Business

Daft.Ie (Ireland), Thomas Cooney Jan 2007

Daft.Ie (Ireland), Thomas Cooney

Case studies

Eamonn and Brian Fallon sat in their office at the Digital Hub near the Guinness Brewery in Dublin and reflected upon their success. It was a beautiful day outside and the sun shone warmly through the windows. About them on the walls was an array of awards that they had collected over the past two years. Indeed they had received a telephone call earlier that day informing them that the radio programme ‘Down To Business’ on NewsTalk 106 had selected them as a leading example of best business practice and wanted to interview them. It was yet further recognition that …


South Hill Enterprise (Ireland), Thomas Cooney Jan 2007

South Hill Enterprise (Ireland), Thomas Cooney

Case studies

Billy Barrett was facing challenges as a consultant that he had never previously experienced. All of the goals that are expected in business practice were not amongst the main priorities here. Confused, he asked Maura Melia (Manager of South Hill Enterprise) if he could clarify the situation.


Irish Marketing Review, Vol. 19, Nos. 1 & 2, 2007, Unknown Jan 2007

Irish Marketing Review, Vol. 19, Nos. 1 & 2, 2007, Unknown

Issues

The Irish Marketing Review deals with issues, development and research in the ares of marketing.


De Boerinn (Netherlands), Thomas Cooney Jan 2007

De Boerinn (Netherlands), Thomas Cooney

Case studies

Hendrik Jan Hoogendoom and his parents sat around the family dinner table and once again discussed the key problem facing the business in which they all worked. There had been many changes in the use of their land over the past two decades but they knew that they had not yet achieved the maximum economic return from it. Currently, the primary income came from recreation activities, which were extremely successful for six months of the year. But the challenge remained on how they could keep the business equally active during the long cold winter months.