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Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman
Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman
Masters
In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …
Irish Marketing Review, Vol. 12, No.1, 1999, Unknown
Irish Marketing Review, Vol. 12, No.1, 1999, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown
Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.