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Consumer Decision Making As A Basis For Destination Selection: An Empirical Study Of German Tourists In Ireland, Ann Conway
Masters
The primary objective of this research was to explore the criteria that came into ply when a tourist judges one area over another. It examined the relative importance of tourist attributes in contributing to the attractiveness of a travel destination. This research is a study of over 1,000 German tourists to Ireland, having purchased and experienced the tourism product. Extensive review of consumer behaviour literature on theorists such as Schiffman and Kanuk (19940, Engel et al (1995), Lewis (1984 and 1987), Mowen (1995) and Loudon and Della Bitta (1993) laid a basis for research into tourism literature. This resulted in …
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Case studies
As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond …
Irish Marketing Review, Vol. 12, No.1, 1999, Unknown
Irish Marketing Review, Vol. 12, No.1, 1999, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown
Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Blooming Clothing, Edel Foley
Blooming Clothing, Edel Foley
Case studies
Blooming Clothing was established in 1985 by O’Byrne and two other partners. The aim was to specialise in a niche of the women’s outerwear market: maternity wear. The company started business with a retail outlet in Dublin and sold maternity wear under the Blooming label, which it outsourced through local suppliers. When this arrangement proved unsatisfactory, Blooming turned to manufacturing its own lines.