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VisitScotland.com Website Effectiveness Study Evaluation eMetrics Macro Micro Meso
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Visitscotland.Com Effectiveness Study, Patrick Horan, Andrew Frew
Visitscotland.Com Effectiveness Study, Patrick Horan, Andrew Frew
Reports / Surveys
This report is a culmination of a comprehensive piece of research that studied the effectiveness of Visitscotland.com on a longitudinal basis over an eight month period from January 2009 up until August 2009. The purpose of the research is twofold. Firstly, the main purpose of the study was to evaluate how effectively VisitScotland.com serves its many stakeholders from a wide variety of perspectives. The second reason for conducting this research was to validate an expert system created specifically to evaluate the effectiveness of Destination Management Systems (DMS) from Macro, Meso, and Micro viewpoints.