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An Exploratory Study Of How Decisions Are Made In The Yield Management Environment Of Four Star Dublin Hotels, Tony Kiely

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Yield management in the hotel industry has been described as a method of profitably managing fixed capacity. A critical element of yield management is the decision strategy employed as this determines the degree to which optimum solutions are generated. Recent research has indicated that the use of technology assisted decision optimising models (the management science model) would greatly improve the optimisation of decisions by minimising the need to employ guesswork in achieving optimum solutions. Despite this assurance, yield management remains couched in uncertainty through being inextricably associated with forecasting future demand for a perishable product in an increasingly competitive environment. …