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Full-Text Articles in Business
Investigations Into Availability And Quality Of Urban Tourism Consumer Behaviour Information: Tourist Information Availability And Use For Dublin's Tourism Stakeholder Organisations, David M.J. Nunan
Masters
The availability of timely urban tourist information is increasingly important for useful learning experiences among all tourism stakeholders. National or regional tourism visitor surveys are usually either too general to be of much use, if any, to the individual city tourism stakeholder or too specific to be of much use to the city destination manager. A homogeneous city survey model has recently been made available for European city tourism organisations. A balance needs to be struck between the homogeneous information needs of the city tourism manager and the more specific needs of the individual local urban tourism sectors. This thesis …
Consumer Decision Making As A Basis For Destination Selection: An Empirical Study Of German Tourists In Ireland, Ann Conway
Masters
The primary objective of this research was to explore the criteria that came into ply when a tourist judges one area over another. It examined the relative importance of tourist attributes in contributing to the attractiveness of a travel destination. This research is a study of over 1,000 German tourists to Ireland, having purchased and experienced the tourism product. Extensive review of consumer behaviour literature on theorists such as Schiffman and Kanuk (19940, Engel et al (1995), Lewis (1984 and 1987), Mowen (1995) and Loudon and Della Bitta (1993) laid a basis for research into tourism literature. This resulted in …