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Full-Text Articles in Business
Dialogue And Roles In A Strategy Workshop: Discovering Patterns Through Discourse Analysis, Martin Duffy
Dialogue And Roles In A Strategy Workshop: Discovering Patterns Through Discourse Analysis, Martin Duffy
Masters
Strategy workshops are frequently used by Executive management teams to discuss and formulate strategy but are under-researched and under-reported in the academic literature. This study uses Discourse Analysis to discover participant roles and dialogic patterns in an Executive management team’s strategy workshop, together with their effect on the workshop’s operation and outcome. The study shows how the workshop participants adopt different roles through their language and content. It then identifies a dialogic pattern in the workshop discourse, with the emphasis on achieving shared understanding rather than winning the debate. The workshop facilitator’s role is shown to bring discussion as a …
A Study Into Developing Strategies For Internationally Competitive Irish-Owned Consumer Brands, Aidan O'Curry
A Study Into Developing Strategies For Internationally Competitive Irish-Owned Consumer Brands, Aidan O'Curry
Masters
The objectives of this study centre on researching the complexities inherent within the development of Irish owned consumer brands. This is with particular emphasis on the international development of Irish brands and the ways by which International success can be realized. There has been a notable lack of Irish successes in International markets since that achieved by brands such as Guiness, Bailey’s, and Kerrygold. Through examinination of the literature on branding and contextualization of the study considering the Irish business environment, the research aims to explore ways in which indigenous Irish brands can grow and achieve international success. The first …