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An Examination Of Indicators Of Sustainable Development For Tourism, June Phelan Apr 2007

An Examination Of Indicators Of Sustainable Development For Tourism, June Phelan

Masters

Sustainable tourism development has been recognised as the dominant paradigm for developing the tourism industry in the twenty first century. This concept gained importance in response to increasing environmental awareness and unease at the rapid use and depletion of natural resources. The United National World Tourism Organisation (UNWTO) identifies sustainable tourism development as a preferred means for the future development of the industry. Indicators are an established means of achieving and measuring progress achieved towards sustainable tourism development. Consequently, indicators of sustainable development for tourism have been proposed as the building blocks for sustainable tourism development. Information derived from indicators …


The Entrepreneurial Process: An Assessment Of A Real Life Case Study And A Theoretical Model, Kevin Neary Mar 2007

The Entrepreneurial Process: An Assessment Of A Real Life Case Study And A Theoretical Model, Kevin Neary

Masters

The purpose of this work is to record and document the development cycle of an entrepreneur focusing specifically on the point of start up of the entrepreneurs business through to a key juncture when the entrepreneur sells a portion of his business. The work then examines the Klofsten Business Platform Model, a model that might be described as a self diagnostic tool for new start up ventures by entrepreneurs. The entrepreneur then analyses his business development in light of Klofstens’ Model and comments on how he feels his real life experience fits into the proposed model. After a period of …


Strategic Development In Professional Associations: A Study Of The Strategic Development Of An Irish Professional Association, Imelda Graham Jan 2007

Strategic Development In Professional Associations: A Study Of The Strategic Development Of An Irish Professional Association, Imelda Graham

Masters

The purpose of this thesis is to examine the process of strategic development in professional associations. The thesis will apply the generic model as developed by Johnson and Scholes [1999] ton one professional association and seek to understand the process of strategic development within that association. According to Johnson and Scholes ‘the strategic development of organisations is better understood typically in terms of continuity or momentum of strategy; once an organisation has adopted a particular strategy, it tends to develop from and within that strategy, rather than fundamentally changing direction’ [Johnson and Scholes, 1999:45]. The thesis conducts a literature review …


The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll Jan 2007

The National Game And Irish Society: The Gaa As A Cultural Brand, Aine Carroll

Masters

The link between brands and culture is well documented (McCracken, 1986; Ritson and Elliott, 1999). However the purposeful creation of brands related to culture is less evident (Vincent, 2002; Holt, 2004). It is this lack of theoretical understanding of cultural brands that drives this study. The objective of this study is to investigate the Gaelic Athletic Association (GAA) as an iconic brand within the socio-economic context of Ireland. The literature has been divided into two chapters, the first is an overview of consumer culture as the context within which brands have taken on great importance, in the construction of self …


The Strategic Use Of Geographic Information Systems In The Irish Insurance Industry, Stephen Willis Jan 2007

The Strategic Use Of Geographic Information Systems In The Irish Insurance Industry, Stephen Willis

Masters

The motivation for the research arose from the significant increase in flooding events that have occurred in Ireland and other countries over the last decade. These floods can cause major damage to properties and have resulted in significant losses for insurance companies. There was an expression of interest from within the Irish insurance industry to utilise Geographic Information Systems (GIS) for enhancing the value of their customer data and with the recent losses they began considering using GIS for mapping flood prone areas. Anecdotal evidence suggested that the availability of accurate, up to date and relevant data to support a …