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The Impact Of Business-To-Business E-Marketplaces As Extended Media In The Procurement Supply Chain Of Airlines, Claudia-Maria Wagner
The Impact Of Business-To-Business E-Marketplaces As Extended Media In The Procurement Supply Chain Of Airlines, Claudia-Maria Wagner
Doctoral
In recent years, a growing number of companies in many industry sectors have decided to include e-Business as an integral part of their strategy to enhance competitive advantage. The airline industry, having always been a great instigator and guarantor for innovative changes, is one of the industries where developments in Information and Communication Technology (ICT) in general have proven to be an inevitable factor of success. Among recent innovative developments are B2B e-Marketplaces, which have been hypothesised to optimise procurement processes and to add significant value in airlines’ supply chains. However, while e-Marketplaces have been analysed in more detail from …