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Full-Text Articles in Business
Towards A Conceptual Framework Of Corporate Branding In Retailing, Edmund O'Callaghan
Towards A Conceptual Framework Of Corporate Branding In Retailing, Edmund O'Callaghan
Conference proceedings
The view that corporate brand building in retailing is different to any other context (Burt and Sparks, 2002) is predicated in the belief that ‘goods’ retailers need to manage a range of corporate components, its multiple relationships with customers and its dependence on employees to personify and deliver much of the corporate identity. These differences in operations are perceived as adding a degree of complexity to an already challenging process of corporate brand development. This paper proposes a conceptual framework for the corporate brand building process within an SME retail context. It develops on the work of Hatch & Schultz’s …
Superquinn Alive And Kicking: An Illustration Of Innovation In The Irish Grocery Market, Edmund O'Callaghan, Mary Wilcox
Superquinn Alive And Kicking: An Illustration Of Innovation In The Irish Grocery Market, Edmund O'Callaghan, Mary Wilcox
Conference proceedings
Superquinn is one of Ireland’s most successful indigenous retailers operating in an intensely competitive grocery market. Despite the arrival of large overseas retailers and an increased level of acquisition and alliance activity, it has survived and thrived. The company attributes its success to its innovation strategy. The practice of innovation now permeates all facets and functions of the Irish grocery sector and consequently is a pre-requisite for maintaining competitive advantage and ensuring business success. This paper illustrates many Superquinn innovations, and relates its strategy to themes within innovation literature. Based on an in-depth interview with its managing director, Feargal Quinn, …