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Full-Text Articles in Business
Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke
Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke
Conference papers
This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and medium enterprises (SMEs) is highly context specific, and applies it within marketing practice. The resulting model is relational, iterative and context-sensitive, and considers marketing impact from the use of ICT as emerging over time. This article extends existing research by considering the role that attitudes towards ICT may play in their successful use. It also provides three propositions to guide future research towards generating an empirically based understanding …
Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy
Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy
Conference papers
The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide …
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
Conference papers
Despite the importance of marketing strategy making (MSM) we understand little of how strategy making actually occurs within organisations. Departing from the common focus - on the tools and techniques of strategy– we apply a strategy as practice (SAP) lens to our exploration of MSM. We adopt a problemistic search perspective and utilise an in-depth case study to explore individual’s interactions in developing strategic marketing initiatives. We uncover a three-stage pattern in solution search within MSM; identification of the problem situation and postponing response, to problem recognition and acceptance, to a collective problem solving stage, which we label pre implementation …
The Village Voice: Masculine Identity Construction Within An Interpretive Community, Deirdre Duffy
The Village Voice: Masculine Identity Construction Within An Interpretive Community, Deirdre Duffy
Conference papers
This paper looks at how young Irish men construct their masculine self/identity/body keeping in mind the mediated world within which they find themselves, and considering their own more immediate social surroundings and influences, that is to say, their interpretive community. The research paper combines Foucault’s later writings on technologies of the self with literary theory, using critics such as Stanley Fish (1980) and his work on ‘Interpretive Communities’ to inform the study.
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
The Effect Of Hedonic Motivations, Socialibility And Shyness On The Implusive Buying Tendencies Of The Irish Consumer, Mayank Dhaundiyal, Joseph Coughlan
Conference papers
Previous empirical studies have shown that consumers' hedonic shopping motivations can reliably predict their impulsive buying tendencies (IBT). Impulsivity has been shown to have strong roots in people’s personality (Verplanken and Herabadi 2001). This study extended current research to include two other personality constructs - shyness and sociability - that have not been tested against impulsivity in the literature. A questionnaire comprising of subscales of IBT, hedonic shopping motivations, shyness and sociability as developed by Verplanken and Herabadi (2001), Arnold and Reynolds (2003) and Cheek and Buss (1981) respectively was administered to 194 respondents in two prominent Dublin city centre …