Business Commons^™

The Wine Tasting Experience: A Profit Generator, James Peter Murphy

Conference papers

The Wine Tasting Experience - A Profit Generator. This conference presentation addressed strategies and advice in relation to how to ideally use wine within your business as a profit generator, it offered various approaches, tools, and themed strategies which can be adopted for use in the hospitality industry. Wine is a multi dimensional beverage which offers infinite opportunities to businesses and as consumers tastes changes businesses operators much also seek new and exciting ways to attract customers to this ancient beverage.

Careers In Culinary Arts, James Peter Murphy

Conference papers

The purpose of this presentation was to give individuals interested in pursuing a career in culinary arts the advice and access to education surrounding this field. Culinary arts covers the multidisciplinary field and areas of practice and study which includes culinary performing arts (cooking), gastronomy (food studies), bakery and pastry arts, food and beverage studies (bar, restaurant, barista), wine studies , food product development and health, hygiene and nutrition. So many individuals have come into this industry and gained local, national and international success.

Service, Sale And Marketing Of Alcohol For The Tourism, Hospitality And Retail Industries, James Peter Murphy

Conference papers

The responsible service, sale and marketing of alcohol for the tourism, hospitality and retail industries is crucial those working in the tourism, hospitality, culinary arts and retail industries including those in supervisory and management positions. This presentation explored a wide range of topics associated with sale and service of alcohol in these inter-related industries. Its aim was to provide attendees with a greater awareness of the effects of alcohol, and of their moral and legal obligations to act responsibly when supplying alcohol beverages or when dealing with alcohol misuse in their respective workplace. This presentation was also created to coincide …

Overcoming Fraud & Dishonesty In The Hospitality Industry, James Peter Murphy

Conference papers

The licensed industry is an increasingly competitive market place, many bars have responded by empowering staff and undertaking structural and management reforms in recent years. Undoubtedly, these changes have significantly raised the levels of customer service and enhanced customer satisfaction. Paradoxically these changes, combined with the responsibilities allocated to bar staff and management to supervise and manage bars with autonomous control have created more fertile conditions, scope and opportunity for dishonest actions by staff members.

The way licensed premises approach the issue of staff fraud is changing in response to the increased risk. Many bars have historically been anxious to …

Seeing Others As Others See Us, James Peter Murphy

Conference papers

The many challenges to the bar industry today include increased competition from a variety of entertainment sources, Bar owners recognize that other establishments are providing a similar offering sometimes at lower prices. This realization has brought about an increased focus on the care of customers and their viewpoints. Customers encounters can include attitudes of indifference from staff and poor overall service. Dissatisfied customers usually talk to others about their dissatisfaction and the negative effect of this outcome can paralyze, all your best pro-active customer and marketing efforts. It costs, on average, five times as much to win a new customer …

Cocktails: Profitable Assets Or Expensive Beverage Offerings, James Peter Murphy

Conference papers

Cocktails have become very popular in the majority of hospitality and licensed premises in recent years. Customer demands for contemporary and classic cocktails has driven demand. The training, innovation, equipment, new brands and exotic glassware, have all contributed to the overall success and interest in these drinks. It is crucial before you decide to enter into the cocktail area of your overall drinks offerings to ensure that you have all the elements required to build success and maintain a healthy business. Many establishments in the past have entered in the cocktail area only to exit after a short space of …

Are Your Cellars Safe?, James Peter Murphy

Conference papers

Bar owners have to be more concerned about health, safety and security issues. This is the result of a variety of factors, most notably recent legislative changes at national and international level and the subsequent high costs of accidents (including costs relating to litigation and compensation). Poor health, safety and security standards place staff members and customers at risk of serious injury if not death; employers suffer in terms of lost productivity and potentially higher premiums’ and the morale of the staff, as well as the industrial relations climate in the bar, can be adversely affected. At a minimum, bar …

Managing The Responsible Service Of Alcohol: Are We Meeting Our Obligations?, James Peter Murphy

Conference papers

Recent research studies indicate that customers and individuals are drinking no more than their parents were drinking 15 years ago but the frequency, strength of drinks, and amount of drinks consumed per session has increased. These irrational drinking patterns have created a binge drinking culture. Bar staff and management have the task of serving and dealing with all types of people from all walks of life and status of society, this is an enjoyable and rewarding part of the job. However there are many occasions when they have to deal with people who may well have on occasion for various …

Craving Alcohol, James Peter Murphy

Conference papers

Individuals involved in the treatment of alcoholism for decades have argued that men and women crave alcohol essentially because they enjoy the effect it offers. This effect is so mysterious that, while adults will confess that these cravings are potentially dangerous to their health and wellbeing, during consumption their reasoning and belief of these facts will alternate between the true and the false. In essence these individuals' alcohol cravings life actually seems to them the only normal life. Some will demonstrate conditions of discontentment, irritability and restlessness, until they can regain the experience and ease obtained by consuming a couple …

Shaken Not Stirred – The Evolution Of The Cocktail Shaker, James Peter Murphy

Conference papers

The paper 'Shaken not Stirred – The Evolution of the Cocktail Shaker' was presented at the 1st Dublin Gastronomic Symposium which was held at the DIT, College of Arts & Tourism in 2012.

The Role Of The Customer As A Quasi-Employee In Service Organisations: A Research Agenda, Jennifer Lawlor

Conference papers

No abstract provided.

Managing A Flexible Workforce, James Peter Murphy

Conference papers

The greatest cost to most Irish Licensed premises is staff. When establishments say that they are ‘people based’ and their important assets are their people they usually mean it, yet very little investment has gone into staff management systems. Effective staff management systems can help to reduce the costs involved in recruiting and training employees and, most importantly, help to reduce the result that absenteeism causes on maintaining quality customer service. This special presentation addresses these issues and offers some practical solutions to these challenges.

“The World Is What You Make It” - An Application Of Virtual Reality To The Tourism Industry, Patrick Horan

Conference papers

Sooner or later, nearly everyone with a web site wants to know how much traffic their site is getting. Other information, such as how long your visitors are staying on your site, which pages they are visiting, and how often they return will also help you develop a better site. There are various ways of gathering this information, some of which are more accurate than others. This paper identifies the different methods of finding this information and uncovers some of the problems associated with these methods.