Business Commons^™

Combining Bert With Contextual Linguistic Features For Identification Of Propaganda Spans In News Articles, Arjumand Younus, Muhammad Atif Qureshi

Conference papers

Recent endeavours at detection of propaganda in news articles treat this as a fine-grained problem of detecting it within fragments; and hence, transformer based embeddings perform decently in such detection. We build our propaganda detection framework on top of a transformer model simultaneously enriching it with contextual linguistic information of surrounding part-of-speech tags and LIWC categories the word itself belongs to. The evaluation outcomes being encouraging indicate a huge potential for this line of reasoning in natural language processing of news text.

Engaging With The Local: Shift In Visitor Profile At [World] Heritage Sites, Catherine Gorman

Conference papers

Engaging with the local: a shift in visitor profile at Heritage Sites

The island of Ireland has three World Heritage Sites (WHS). Two of these sites are located in the Republic of Ireland and are operated by the Office of Public Works (OPW): Skellig Micheal (inscribed 1996), and Bru Na Boinne, the Bend in the Boyne complex of Newgrange, Knowth and Dowth and wider area (inscribed 1993). In 2018, Skellig Michael attracted 16,792, and the Bru Na Boinne, 321,193. Both sites have been under pressure from visitor numbers over the last number of years with Skellig Micheal, exceeding the annual …

Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke

Conference papers

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and medium enterprises (SMEs) is highly context specific, and applies it within marketing practice. The resulting model is relational, iterative and context-sensitive, and considers marketing impact from the use of ICT as emerging over time. This article extends existing research by considering the role that attitudes towards ICT may play in their successful use. It also provides three propositions to guide future research towards generating an empirically based understanding …

Ideological Presuppositions In Media Coverage Of Corporation Tax Policy In The Uk And Ireland: A Critical Discourse Analysis, Ciara Graham, Brendan K. O'Rourke

Conference papers

The focus of this paper is to understand how the crisis of tax avoidance strategies is discursively treated, by looking at the representation of corporation tax in two mediated public discourses in the UK and Ireland. Specifically, it examines the coverage of two prominent, agenda-setting morning radio programmes: BBC’s Radio 4 ‘Today’ programme and RTE’s ‘Morning Ireland’. It does so by performing a Critical Discourse Analysis of the coverage of tax controversies of two high-profile global corporations, Google and Apple Inc, in order to demonstrate the embeddedness of ideology within mediated public discourses of the subject. Both of the tax …

Breaking Down Silos Through Authentic Assessment: A Live Case Analysis, Olivia Freeman, Rosie Hand, Aileen Kennedy

Conference papers

One of the aims of Technological University Dublin (TU Dublin) is to create graduates who problem solve as socially responsible global citizens.We wanted to provide an opportunity for our students toaddress relevant, marketing and consumption challenges in new and innovative ways,and to develop analytical competences and professional skills and comportment in a real-life context.This paper describes the design,implementation and outcome of an inter-disciplinary and cross-programme ‘authentic assessment’ method which we have termed a ‘live case analysis’.The assessment comprised fieldwork, wider industry engagement, formative assessment components and a summative presentation.The method is discussed against the backdrop of a Curriculum Framework project …

University Interactions: Forms, Peculiarities And Tensions, Nkechinyem Omeife, Conor Horan

Conference papers

Interactions between university and industry or society mainly occur in the form of transfer and/or collaborations. However, both forms have mostly been discussed as transfer thus, the underpinnings of both forms are not often discussed. As a result, the tensions (contradictions, dialectics and paradoxes) embedded in the interactions are also overlooked (not explored). This paper proposes to explore the underpinnings of the both forms of interaction and the tensions therein. Transfer is often linked with incubation and acceleration with concerns around absorption and diffusion of knowledge and through channels such as publications, conferences, teaching and pedagogy, joint research and knowledge …

Supporting Academic Synergies Through Co-Evolution Of Teaching And Research Excellence From Evidence-Based Practice., Roisin Donnelly, Deirdre Mcquillan

Conference papers

Ireland’s first Technological University(TU) came into existence in January2019, mergingthree existinghigher education institutions. This work is set in the context of thisnew TU, and explores how teaching, learning and educational research can co-evolve to generate synergies supported by evidence-based practice of the core activity sets of the lecturer. In thedisciplinarydomain ofBusiness Education, theHead of Learning Development and Head ofResearch haveidentified thebenefits of aligningaspects oftheir work in supporting academic staff to plan and undertake structured inquiry into their teaching. This is predicated on our belief that the range of work involved in supporting teaching and research are not mutually exclusive. Having …

Active Learning In Accounting And The Impact On Student Engagement, Daniel King

Conference papers

This paper reports on a range of active learning and online strategies that were introduced into an introductory accounting module. Up until recently the traditional lecture format, where students sit passively and the lecturer delivers the lecture, has been the dominant format in higher education. However, research has shown that formats which provide students with a more active and engaged learning environment result in deeper learning The active learning strategies discussed in this paper were based around an "Active Learning Exercise" where students worked in a cooperative group environment. Before, during and after the "Active Learning Exercise" an additional range …