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An Examination Of The Role Of Placemaking In Tourism On The Entrepreneurial Eco System, Ziene Mottiar, Theresa Ryan

Conference papers

Place-making is a topic of increasing interest in the tourism literature as national and local governments and DMOs continue to focus on the competitiveness and attractiveness of their destination. While the focus in the entrepreneurship and innovation literature is on individual entrepreneurs, policies and networks, place is a vital element in the tourism nexus and this concept is explored in this paper. As Solfield et al. (2017, p.2) note ‘place making in tourism.. creates an identity, an image, a difference from other places’. This paper examines how place making can encourage innovation by investigating the case of the Wild Atlantic …