Business Commons^™

The Strategy Process Of Irish Quantity Surveying Firms Operating Within A Turbulent Business Environment, Michael Adesi, Roisin Murphy, Dermot Kehily

Conference papers

Rapid technological changes and market fluctuations create a turbulent business environment that poses significant challenges to the strategy process of Quantity Surveying (QS) firms. A turbulent environment refers to the existence of high levels of uncertainty, unpredictability, volatile demand and changing growth conditions within an industry. The strategy process is complex and becomes more problematic in the face of a turbulent business environment. To date, studies focusing on QS practices seldom investigate the impact of a rapidly changing environment on the strategy process within these firms. This study aims to address this gap by investigating the impact of environmental turbulence …