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Full-Text Articles in Business
Understanding The Relationship Between Entrepreneurship Education, Experiential Learning And Business Ethics, Kathleen Farrell, Thomas Cooney, Christina Benson, Gary Palin
Understanding The Relationship Between Entrepreneurship Education, Experiential Learning And Business Ethics, Kathleen Farrell, Thomas Cooney, Christina Benson, Gary Palin
Conference papers
Recent cognitive research in entrepreneurship describes the entrepreneur as a ‘motivated tactician’, who can be characterized as a “fully engaged thinker who has multiple cognitive strategies available” (Haynie et al., 2010: p18), and the ability to shift and choose rapidly from among them based on specific goals, motives, needs and circumstances, leading to the ability to act (or not) in response to perceived entrepreneurial opportunities. The Association for Experiential Education broadly defines experiential education as: “a philosophy and methodology in which educators purposefully engage with learners in direct experience and focused reflection in order to increase knowledge, develop skills and …
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
Conference papers
Despite the importance of marketing strategy making (MSM) we understand little of how strategy making actually occurs within organisations. Departing from the common focus - on the tools and techniques of strategy– we apply a strategy as practice (SAP) lens to our exploration of MSM. We adopt a problemistic search perspective and utilise an in-depth case study to explore individual’s interactions in developing strategic marketing initiatives. We uncover a three-stage pattern in solution search within MSM; identification of the problem situation and postponing response, to problem recognition and acceptance, to a collective problem solving stage, which we label pre implementation …