Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Destination Website Emetrics, Patrick Horan, Andrew Frew
Destination Website Emetrics, Patrick Horan, Andrew Frew
Conference papers
The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a business’ perspective. This work lays the foundation for the anticipated outcome of this research, a robust methodology for measuring the effectiveness of destination websites coupled with a suite of actionable eMetrics that will accurately relate to the key business goals of a destination website.
Destination Website Effectiveness – A Delphi-Based Emetric Approach – A Dms Perspective, Patrick Horan, Andrew Frew
Destination Website Effectiveness – A Delphi-Based Emetric Approach – A Dms Perspective, Patrick Horan, Andrew Frew
Conference papers
This paper outlines the development and evaluation of a comprehensive set of eMetrics for measuring the effectiveness of a Destination Management Systems’ (DMS) websites from the perspective of small and medium-sized hotel enterprises. Ultimately, from a hotel’s viewpoint, website effectiveness depends on how well a site performs with respect to the related business goals. The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a …