Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Technological University Dublin

Case studies

Series

Biscuit company

Articles 1 - 1 of 1

Full-Text Articles in Business

Braycott Foods, Gerry Mortimer Jan 1993

Braycott Foods, Gerry Mortimer

Case studies

This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.

Go to article