Business Commons^™

Attracting Talent Through Sustainability: Leading Question - Does Sustainability Help Attract And Retain Talent, Ralf Burbach, Julia Lenz, Stefan Joos

Books / Book chapters

Facing significant talent shortages, many hospitality organisations struggle to attract, develop, and retain talent, and ultimately are not able to develop sustainable talent pipelines. In this chapter, we consider how organisations in the hospitality industry can introduce sustainable practices to manage talent. The chapter first presents an overview of the meaning of talent and talent management. We then introduce sustainability in the context of talent management and present three aspects that relate to a sustainable approach: (1) diverse and creative talent, (2) employer branding and employee value proposition, and (3) coopetition as an alternative to the competitive narrative in the …