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Technological University Dublin

International Business

Strategy

2012

Articles 1 - 2 of 2

Full-Text Articles in Business

Developing Strategy From The Middle:Subsidiary Strategy And The Role Of The Subsidiary General Manager, Donal O'Brien, Pamela Sharkey Scott, Patrick Gibbons Oct 2012

Developing Strategy From The Middle:Subsidiary Strategy And The Role Of The Subsidiary General Manager, Donal O'Brien, Pamela Sharkey Scott, Patrick Gibbons

Conference Papers

The multinational subsidiary is a unique context to study management processes relating to strategy but so far, there has not been a coherent approach identifiable in the literature. It is recognised that subsidiaries evolve over time and through their own actions and initiatives have the potential to modify the power structures of the Multinational Enterprise (MNE) but little is known about the role of the subsidiary manager in this process. We suggest that the tensions between the headquarters perspective and the subsidiary perspective have resulted in the application of inappropriate frameworks to the study of subsidiary managers. This proposal presents …


Strategic Activity In The Today’S Multinational Subsidiaries, Donal O'Brien, Pamela Sharkey Scott, Patrick Gibbons Sep 2012

Strategic Activity In The Today’S Multinational Subsidiaries, Donal O'Brien, Pamela Sharkey Scott, Patrick Gibbons

Conference Papers

This working paper presents an ongoing empirical study into strategy development at the subsidiary management level of the Multinational Enterprise (MNE). The multinational subsidiary is a unique context to study management processes relating to strategy but so far, despite the emergence of the concept, there has not been a coherent approach identifiable in the literature. It is recognised that subsidiaries evolve over time and through their own actions and initiatives have the potential to modify the power structures of the Multinational Enterprise (MNE) but little is known about the role of the subsidiary manager in this process. We suggest that …