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Full-Text Articles in Business
Two To Tango Is Not Enough: How To Build Ecosystems For Smart Service Innovation?, Jan-Philipp BüChler Prof. Dr.
Two To Tango Is Not Enough: How To Build Ecosystems For Smart Service Innovation?, Jan-Philipp BüChler Prof. Dr.
Case Studies
Senior managers of two German mid-sized world market leaders in sensor electronics (ifm electronic) and mechanical engineering (GEA Group) discuss the opportunities and barriers of developing smart service innovations. The case study addresses different roles and patterns in ecosystems of multiple collaborating actors in different stages of development. The open-end discussion invites learners to evaluate the opportunities from different perspectives based on industry-specific experiences.
Entering The Next Level Of Value Generation: Creating Cyber-Physical Customer Relations At Ifm Electronic, Jan-Philipp Büchler Prof Dr, Robert Ciszewsk
Entering The Next Level Of Value Generation: Creating Cyber-Physical Customer Relations At Ifm Electronic, Jan-Philipp Büchler Prof Dr, Robert Ciszewsk
Case Studies
Ifm electronic is a mid-sized wold market leader in sensor electronics for industry and automotive applications. The hidden champion shows an impressive growth trajectory in the last 20 years from around 200 mio. € to 1 bn. € in 2019. The company started as a sensor manufacturer in 1969, became an automation specialist for industry 4.0, and develops towards a full digital solutions company. In this case study, the ambitious leadership team starts to discuss options for organizing the transformation of the company for the age of smart services. Thus, students will discuss the implications of strategic decisions for servitization …