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Cultural Profile As Determinant Of Work Outcomes In A Collectivist Context, Edward Akoto, Emmanuel Owusu, Prince Gyimah, Augustine Acheampong, Veronica Adu-Brobbey

Journal of Global Awareness

Extant research evidence shows that interpersonal bonds—the bond to the immediate supervisor and work team—have an incremental predictive effect in western settings, neglecting emerging economic and cultural environments. This study, thus, examines the impact of cultural profiles on interpersonal bonds and related performance in an emerging market context. Specifically, the study examines the emergence of profiles based on micro-level psychological collectivism (individualism) and power distance orientations. The study further examines the effect of the emerged profiles on interpersonal bonds and the performance of activities related to the targets of the bonds. A survey questionnaire was used to collect data from …