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Articles 1 - 8 of 8
Full-Text Articles in Business
"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang
"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang
MA Projects
Art is still used as a financial hedge in times of economic uncertainty. According to Artnet’s Financial Art Index, “The art market outperformed the S&P 500 from January 2022 to July 2023, with art returns rising by 4.2% in nominal terms, while the S&P 500 lost 6.6% during the same period.” 1 Although we are currently in a period of uncertainty about the future global economic outlook, the impact of fluctuations in art prices is relatively low. ArtVest will establish against post-pandemic New York in 2024, seamlessly bridging the realms of art and investment. ArtVest recognizes the potential in the …
Present Time Company: A Global Media Entity Dedicated To Documenting, Illustrating, And Expressing Art And Cultural Narratives From The Chinese Standpoint To The World, Yixuan Helen Han
MA Projects
Present Time Company, a trailblazing entity at the convergence of innovative storytelling and diverse art and culture, aims to demystify the art world and make cultural experiences accessible to all. The company strategically blends Eastern and Western art perspectives, excels in dynamic content creation, and leverages social media adeptly in a competitive landscape. Opportunities arise from the burgeoning Asian art market, global interest in diverse cultural narratives, and the
potential for strategic partnerships. The marketing strategy focuses on brand awareness, audience engagement, and community cultivation, seamlessly integrating art into daily life through diverse content and strategic collaborations. The pricing model, …
Canvas Creations Hub, Mengting Yan
Canvas Creations Hub, Mengting Yan
MA Projects
This is a business plan about CCH that has not been implemented. With the
rapid development of the Internet in China, e-commerce market has come into the
period of explosive growth after more than ten years of market cultivation. Recently, the amount of APP online shopping in one year has exceeded 40 trillion yuan. In this situation, traditional enterprises are getting involved into e-commerce. This paper studies the situation of the e-commerce market and the art derivatives industry, elaborates the market opportunities, and makes an economic analysis of the operation of art derivatives APPs, which can be used as a …
Art And Entertainment Collaboration: The Benefits And Challenges Of Auction Houses Crossover Collaborations In The Global Art Market, Yushi Chen
MA Theses
Over the past decades, crossover collaboration has become increasingly important
in the contemporary art market as an effective strategy to reach a wholly new customer segment. This research focuses on the crossover collaboration between art and entertainment by exploring the partnerships between auction houses and singers. It uses a case study as a research methodology to analyze Sotheby’s partnerships with three famous singers, including Nigo, T.O.P., and Jay Chou, by which the auction house successfully entered the Asian art market. The research found that these examples have demonstrated Sotheby’s how has integrated crossover collaboration into its sustainable competitive advantages. The …
Business Proposal Of Online Copyright Protection Platform For Digital Assets, Zehui Feng
Business Proposal Of Online Copyright Protection Platform For Digital Assets, Zehui Feng
MA Projects
Copyright protection is crucial for digital art assets as they are easily replicable and distributable in the digital realm. Without proper protection, artists and creators face the risk of unauthorized use, infringement, and loss of control over their work. Copyright protection ensures that artists receive recognition for their creations, have the ability to monetize their work, and maintain control over its usage. The proposed copyright protection platform aims to provide a comprehensive solution for safeguarding digital art assets. Drawing inspiration from successful platforms like Digimarc, Getty Images, and Copyscape, our platform will incorporate advanced technologies such as digital watermarking, extensive …
The Moment Of Beijing, Zhang Yue
The Moment Of Beijing, Zhang Yue
MA Projects
After a complete COVID-19 lockdown of three years, most Chinese people crave opportunities to replenish their already waned and suffocated needs in the cultural and artistic realm (21st Century Economy, 2023). Seeking this invaluable time to enhance city influence and cultural image, major metropolises, especially Beijing, actively appeal to various exhibitions, shows, and cultural tourism resorts. The scope is almost unprecedented: cultural tourism, music, art, fine art, creative art, and traditional produce harmoniously integrate and captivate thousands of people. People’s need for art and culture is here, and Beijing is ready to make full strides. It is at this critical …
The Great Mess Of Auction Catalogues, Hector Yuyang Chen
The Great Mess Of Auction Catalogues, Hector Yuyang Chen
MA Theses
Ever since the Covid Pandemic in 2020, auction houses around the world have changed their policies on printed auction catalogues - many simply did not print auction catalogues, or at a much-reduced volume; publishing instead the information online. The issue here is evident: without public access, auction houses have the ability to manipulate data and self-regulate their records. This can result in a skewed presentation of data that favours their interests while concealing less favourable information. Public archives have already suggested their frustrations in this trend, most notably, at the Paul Mellon Centre: “Catalogues have been acquired in the following …
Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour
Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour
MA Projects
Growing up in Abidjan, Ivory Coast, I discovered my passion for arts through my fine art teacher. Every two months, she would arrange visits to the Cecile Fakhoury gallery or the Donwhahi foundation. As I walked through these spaces, my imagination and mind expanded. These contemporary art platforms opened doors to me, giving me the opportunity to work in the arts. Cecile Fakhoury has proved that west African art offers great promise and growth since 2013. According to artsy, Aboudia was one of the top 20 selling artists in 2022. The 1-54 art fair, which has existed for 10 years, …