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Full-Text Articles in Business
Managing Technical Debt: Insights From Recent Empirical Evidence, Narayan Ramasubbu, Chris F. Kemerer, C. Jason Woodard
Managing Technical Debt: Insights From Recent Empirical Evidence, Narayan Ramasubbu, Chris F. Kemerer, C. Jason Woodard
Research Collection School Of Computing and Information Systems
Technical debt refers to maintenance obligations that software teams accumulate as a result of their actions. Empirical research has led researchers to suggest three dimensions along which software development teams should map their technical-debt metrics: customer satisfaction needs, reliability needs, and the probability of technology disruption.
Recovering Household Preferences For Digital Entertainment, Jin Li, Zhiling Guo, Robert J. Kauffman
Recovering Household Preferences For Digital Entertainment, Jin Li, Zhiling Guo, Robert J. Kauffman
Research Collection School Of Computing and Information Systems
Cable TV return path data made possible by current generation set-top boxes present a new opportunity to analyze household viewing behavior and recover household viewing preferences from it. This research develops a model of household viewing preference that supports quantifying a household's valuation for different categories of digital content within the constraints of the programs to which it subscribes. This study uses a data set of more than 1 million observations on households from a digital entertainment firm that offers basic and premium services. Our estimation is via a Bayesian hierarchical model that employs the Gibbs sampler. The results show …