Business Commons^™

Increasing Innovation Through Identity Integration., Chi-Ying Cheng, Jeffrey Sanchez-Burks, Fiona Lee

Research Collection School of Social Sciences

Innovation involves bridging existing knowledge systems from different areas. We propose that individuals who can integrate multiple social identities are better at combining knowledge systems associated with each identity, and thus exhibit higher levels of innovation. Three studies, each probing different types of social identities, provide evidence for this proposition. A laboratory experiment showed that Asian American biculturals who perceived their multiple cultural identities as compatible (high Identity Integration or high II) exhibited higher levels of innovation in creating new Asian-American recipes than biculturals who perceived their multiple cultural identities as conflicting (low Identity Integration or low II). A field …