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The Revolution In Retailing: From Market Driven To Market Driving, Nirmalya Kumar
The Revolution In Retailing: From Market Driven To Market Driving, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
The first image aroused by 'retailing' for many of us, especially those of us who are somewhat older, is that of the corner grocery store. Not so long agb retailing was, and it still is in some parts of the world, a fragmented, local, unsophisticated, traditional business run by vulnerable owner-operators. Yet, here we are talking about a revolution in retailing. Why? What has changed? Fundamentally retailers have grown up over the past 25 years into large, global, technology-intensive, powerful, fast-growth corporations managing their own brands. Several retailers have become the darlings of their stock markets. Hennes and Mauritz, the …
The Revolution In Retailing: Introduction To The Special Issue, Nirmalya Kumar
The Revolution In Retailing: Introduction To The Special Issue, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
No abstract provided.