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Full-Text Articles in Business
On Self-Selection Biases In Online Product Reviews, Nan Hu, Paul A. Pavlou, Jie Zhang
On Self-Selection Biases In Online Product Reviews, Nan Hu, Paul A. Pavlou, Jie Zhang
Research Collection School Of Computing and Information Systems
Online product reviews help consumers infer product quality, and the mean (average) rating is often used as a proxy for product quality. However, two self-selection biases, acquisition bias (mostly consumers with a favorable predisposition acquire a product and hence write a product review) and underreporting bias (consumers with extreme, either positive or negative, ratings are more likely to write reviews than consumers with moderate product ratings), render the mean rating a biased estimator of product quality, and they result in the well-known J-shaped (positively skewed, asymmetric, bimodal) distribution of online product reviews. To better understand the nature and consequences of …
Warm Weather Leads To Safe Choices, Shilpa Madan
Warm Weather Leads To Safe Choices, Shilpa Madan
Research Collection Lee Kong Chian School Of Business
Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, such as feeling hot in summertime, can influence the way consumers perceive people and things, and shape preferences and choices, without conscious thought.