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Singapore Management University

Research Collection Institute of Innovation and Entrepreneurship

Innovation

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Innovative Entrepreneurs' Workbook: A Guide For Innovators And Entrepreneurs, Arcot Desai Narasimhalu Dec 2010

Innovative Entrepreneurs' Workbook: A Guide For Innovators And Entrepreneurs, Arcot Desai Narasimhalu

Research Collection Institute of Innovation and Entrepreneurship

This is a workbook for individuals who have decided to start their long winding entrepreneurial journey. It is organized into four parts. The first part introduces the aspiring entrepreneur to the process of identifying an innovation opportunity and refining for market readiness. The second part provides insights into a product or service development. The third part lays out the key steps involved in building a new company. This part includes IP strategy for a startups, a topic rarely discussed in many text books or workbooks. The last part will discuss the art of securing the early deals. This book was …