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Full-Text Articles in Business

A Geospatial Analytics Approach To Delineate Trade Areas For Quick Service Restaurants (Qsr) In Singapore, Hui Ting Lim Nov 2020

A Geospatial Analytics Approach To Delineate Trade Areas For Quick Service Restaurants (Qsr) In Singapore, Hui Ting Lim

Research Collection School Of Computing and Information Systems

According to Huff, trade area is defined as “a geographically delineated region containing potential customers for whom there exists a probability greater than zero of their purchasing a given class of products or services offered for sale by a particular firm or by a particular agglomeration of firms”. Several methods to delineate a store trade area have been proposed over the years. For drive-time or travel distance analysis method, the trade area is delineated according to how far or how long the customers are willing to travel to patronise the store. Another commonly used method is the Huff Model which …


Capitalising Product Associations In A Supermarket Retail Environment, Michelle L. F. Cheong, Yong Qing Chia Nov 2020

Capitalising Product Associations In A Supermarket Retail Environment, Michelle L. F. Cheong, Yong Qing Chia

Research Collection School Of Computing and Information Systems

This paper explores methods to capitalise on retail companies’ transactional databases, to mine meaningful product associations, and to design product placement strategies as a means to drive sales. We implemented three in-store initiatives based on our hypotheses – placing products with high associations together will induce an increase in sales of consequent; introducing an antecedent that is new to store will bring about a similar impact on sales of consequent based on established product association rules uncovered from other stores. Sales tracking over twelve weeks revealed that there were improvements in sales of consequents across all three initiatives performed in-store.


European Floating Strike Lookback Options: Alpha Prediction And Generation Using Unsupervised Learning, Tristan Lim, Aldy Gunawan, Chin Sin Ong Oct 2020

European Floating Strike Lookback Options: Alpha Prediction And Generation Using Unsupervised Learning, Tristan Lim, Aldy Gunawan, Chin Sin Ong

Research Collection School Of Computing and Information Systems

This research utilized the intrinsic quality of European floating strike lookback call options, alongside selected return and volatility parameters, in a K-means clustering environment, to recommend an alpha generative trading strategy. The result is an elegant easy-to-use alpha strategy based on the option mechanisms which identifies investment assets with high degree of significance. In an upward trending market, the research had identified European floating strike lookback call option as an evaluative criterion and investable asset, which would both allow investors to predict and profit from alpha opportunities. The findings will be useful for (i) buy-side investors seeking alpha generation and/or …


Automated Theme Search In Ico Whitepapers, Chuanjie Fu, Andrew Koh, Paul Griffin Nov 2019

Automated Theme Search In Ico Whitepapers, Chuanjie Fu, Andrew Koh, Paul Griffin

Research Collection School Of Computing and Information Systems

The authors explore how topic modeling can be used to automate the categorization of initial coin offerings (ICOs) into different topics (e.g., finance, media, information, professional services, health and social, natural resources) based solely on the content within the whitepapers. This tool has been developed by fitting a latent Dirichlet allocation (LDA) model to the text extracted from the ICO whitepapers. After evaluating the automated categorization of whitepapers using statistical and human judgment methods, it is determined that there is enough evidence to conclude that the LDA model appropriately categorizes the ICO whitepapers. The results from a two-population proportion test …


Picking Flowers In An Ico Garden, Fam Guo Teng, Paul R. Griffin, Andrew Koh Mar 2019

Picking Flowers In An Ico Garden, Fam Guo Teng, Paul R. Griffin, Andrew Koh

Research Collection School Of Computing and Information Systems

The rise of Initial Coin Offerings (ICO) in recent times and their potential for investment opportunities have investors spending a lot of time researching ICOs or having to follow the crowd. This paper aims to explore four broad factors of ICOs: identity, credibility, investor sentiment, and price movement to develop a framework that is useful in determining ICO quality. Research is shown using data sources including public forums, chat groups, web sites, white papers as well as smart contract details. Finally, a system, based on the framework, is proposed that can be used to detect and regulate ICO activities and …


Real-World Large-Scale Iot Systems For Community Eldercare: A Comparative Study On System Dependability, Hwee-Pink Tan, Austin Zhang Jan 2018

Real-World Large-Scale Iot Systems For Community Eldercare: A Comparative Study On System Dependability, Hwee-Pink Tan, Austin Zhang

Research Collection School Of Computing and Information Systems

The paradigm of aging-in-place — where the elderly live and age in their own homes, independently and safely, with care provided by the community — is compelling, especially in societies that face both shortages in institutionalized eldercare resources, and rapidly-aging populations. Internet-of-Things (IoT) technologies, particularly in-home monitoring solutions, are commercially available, and can be a fundamental enabler of smart community eldercare, if they are dependable. In this paper, we present our findings on system performance of solutions from two vendors, which we have deployed at scale for technology-enabled community care. In particular, we highlight the importance of quantifying actual system …


How Artificial Intelligence Is Impacting Manufacturing Industry, Deepak Srinivasan, Maitreyi Ramesh Swaroop, Balaji Rajaram, Sri Krishan Iyer Jul 2017

How Artificial Intelligence Is Impacting Manufacturing Industry, Deepak Srinivasan, Maitreyi Ramesh Swaroop, Balaji Rajaram, Sri Krishan Iyer

Research Collection School Of Computing and Information Systems

In this survey, we study the impact of Artificial Intelligence (AI) on manufacturing sector. AI methods can be utilized to make new thoughts several ways: by delivering novel mixes of wellknown thoughts; by investigating the capability of theoretical spaces; and by making changes that empower the era of unexplored thoughts. AI will have less trouble in displaying the era of new thoughts than in automating their assessment. We describe the advances that have been made on AI in manufacturing industry. We close with how to overcome the issues in this area.


Adaptive Credit Scoring With Analytic Hierarchy Process, Kwang Yong Koh, Murphy Choy, Michelle L. F. Cheong Jun 2013

Adaptive Credit Scoring With Analytic Hierarchy Process, Kwang Yong Koh, Murphy Choy, Michelle L. F. Cheong

Research Collection School Of Computing and Information Systems

Credit risk assessment for consumers has been a cornerstone of risk management in financial institutions and constitutes a component of the three pillars of Basel II. Traditionally, the concept of 5 ‘C’s was widely adopted by financial institutions as the key basis for credit risk assessment for loan applications by prospective borrowers. With the evolution of the credit risk management practices, more quantitative methods such as credit scorecards have been developed, which is implemented through the use of logistic regression, decision trees and neural networks. However, such approaches proved to be inadequate with the validity and effectiveness of the approaches …


Demand Forecasting Using A Growth Model And Negative Binomial Regression Framework, Cally Yeru Ong, Murphy Choy, Michelle L. F. Cheong May 2013

Demand Forecasting Using A Growth Model And Negative Binomial Regression Framework, Cally Yeru Ong, Murphy Choy, Michelle L. F. Cheong

Research Collection School Of Computing and Information Systems

In this paper, we look at demand forecasting by using a growth model and negative binomial regression framework. Using cumulative sales, we model the sales data for different wristwatch brands and relate it to their sales and growth characteristics. We apply clustering to determine the distinctive characteristics of each individual cluster. Four different growth models are applied to the clusters to find the most suitable growth model to be used. After determining the appropriate growth model to be applied, we then forecast the sales by applying the model to new products being launched in the market and continue to monitor …


Implementation Of Slowly Changing Dimension To Data Warehouse To Manage Marketing Campaigns In Banks, Lihui Wang, Junyu Choy, Michelle L. F. Cheong May 2013

Implementation Of Slowly Changing Dimension To Data Warehouse To Manage Marketing Campaigns In Banks, Lihui Wang, Junyu Choy, Michelle L. F. Cheong

Research Collection School Of Computing and Information Systems

Management of updating and recording campaign leads in data warehouse of any banking environment is complex especially with multiple campaigns are active simultaneously. As a way to avoid overly contacting customers for sales-based marketing contacts, the concept of Recency Frame is introduced to “lock” the customers who are targeted in Sales-based campaign for a specified time period. During this Recency Frame, the customer cannot be targeted by other Sales-based campaign under the same channel. This approach increased the difficulties of managing the customers’ data with proper data updating and storing and procedures have to be placed and made sufficiently robust …