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Full-Text Articles in Business

Modeling The Evolution Of Generativity And The Emergence Of Digital Ecosystems, C. Jason Woodard, Eric K. Clemons Dec 2014

Modeling The Evolution Of Generativity And The Emergence Of Digital Ecosystems, C. Jason Woodard, Eric K. Clemons

Research Collection School Of Computing and Information Systems

Recent literature on sociotechnical systems has employed the concept of generativity to explain the remarkable capacity for digital artifacts to support decentralized innovation and the emergence of rich business ecosystems. In this paper, we propose agent-based computational modeling as a tool for studying the evolution of generativity, and offer a set of building blocks for constructing agent-based models in which generativity evolves. We describe a series of models that we have created using these building blocks, and summarize the results of our computational experiments to date. We find in several different settings that key features of generative systems can themselves …


A Metrics Suite Of Cloud Computing Adoption Readiness, Robert J. Kauffman, Dan Ma, Martin Yu Dec 2014

A Metrics Suite Of Cloud Computing Adoption Readiness, Robert J. Kauffman, Dan Ma, Martin Yu

Research Collection School Of Computing and Information Systems

Recent research on cloud computing adoption indicates that there has been a lack of deep understanding of its benefits by managers and organizations. This has been an obstacle for adoption. We report on an initial design for a firm-level cloud computing readiness metrics suite. We propose categories and measures to form a set of metrics to measure adoption readiness and assess the required adjustments in strategy and management, technology and operations, and business policies. We reviewed the relevant interdisciplinary literature and interviewed industry professionals to ground our metrics based on theory and practice knowledge. We identified four relevant categories for …


Mydeal: A Mobile Shopping Assistant Matching User Preferences To Promotions, Kartik Muralidharan, Swapna Gottipati, Jing Jiang, Narayan Ramasubbu, Rajesh Krishna Balan Dec 2014

Mydeal: A Mobile Shopping Assistant Matching User Preferences To Promotions, Kartik Muralidharan, Swapna Gottipati, Jing Jiang, Narayan Ramasubbu, Rajesh Krishna Balan

Research Collection School Of Computing and Information Systems

A common problem in large urban cities is the huge number of retail options available. In response, a number of shopping assistance applications have been created for mobile phones. However, these applications mostly allow users to know where stores are or find promotions on specific items. What is missing is a system that factors in a user's shopping preferences and automatically tells them which stores are of their interest. The key challenge in this system is twofold; 1) building a matching algorithm that can combine user preferences with fairly unstructured deals and store information to generate a final rank ordered …


Orchestrating Service Innovation Using Design Moves: The Dynamics Of Fit Between Service And Enterprise It Architectures, Narayan Ramasubbu, Charles Jason Woodard, Sunil Mithas Dec 2014

Orchestrating Service Innovation Using Design Moves: The Dynamics Of Fit Between Service And Enterprise It Architectures, Narayan Ramasubbu, Charles Jason Woodard, Sunil Mithas

Research Collection School Of Computing and Information Systems

Service science perspectives highlight the central role of information technology (IT) in transforming the design and delivery of services. To discern the mechanisms through which IT impacts service innovation, we explore the dynamics of the relationship between enterprise IT and service architectures, and how these dynamics influence the performance of service innovation projects. We conducted six case studies to investigate how firms orchestrated service innovation, focusing on the design of the service architecture and its relationship to enterprise systems. We synthesize the case findings to develop a set of propositions on the antecedents and consequences of fit (or misfit) between …


Platform Pricing With Endogenous Network Effects, Mei Lin, Ruhai Wu, Wen Zhou Dec 2014

Platform Pricing With Endogenous Network Effects, Mei Lin, Ruhai Wu, Wen Zhou

Research Collection School Of Computing and Information Systems

This paper examines a monopoly platform’s two-sided pricing strategy through modeling the trades between the participating sellers and buyers. In this approach, the network effects emerge endogenously through the equilibrium trading strategies of the two sides. We show that platform pricing depends crucially on the characteristics associated with market liquidity, including both sides’ entry costs, the buyers’ preferences, and the distribution of the sellers’ quality. The platform may subsidize sellers if the market is sufficiently liquid, whereas buyer subsidy can be optimal given an illiquid market. We also illustrate the impact of the sellers’ quality heterogeneity on the platform’s optimal …


Using Consumer Informedness As An Information Strategy, Ting Li, Robert John Kauffman, Eric Van Heck, Peter Vervest, Benedict Dellaert Dec 2014

Using Consumer Informedness As An Information Strategy, Ting Li, Robert John Kauffman, Eric Van Heck, Peter Vervest, Benedict Dellaert

Research Collection School Of Computing and Information Systems

Consumer informedness describes the degree to which consumers are aware of the specific attributes of products or services offered in the marketplace. Understanding how this level of informedness can amplify consumer behaviour provides firms with the opportunity to develop information-based strategies that can encourage their target segment make purchases.


Managing Seller Heterogeneity In A Competitive Marketplace, R. Wu, Mei Lin Nov 2014

Managing Seller Heterogeneity In A Competitive Marketplace, R. Wu, Mei Lin

Research Collection School Of Computing and Information Systems

The growth of online marketplaces is accompanied by significant heterogeneity of the third-party sellers. The marketplace owner often applies policies that favor the sellers who offer higher values to buyers, which puts the lower-value sellers at an even greater disadvantage. This leads to the phenomenon of Matthew Effect. Our study focuses on a marketplace owner’s policy in managing seller heterogeneity and analyzes Matthew Effect in a competitive market environment. By extending the circular city model, we analytically examine the price competition among a large number of sellers that differ both in variety and in their value offerings. We present the …


An Ecological Model For Digital Platforms Maintenance And Evolution, Paolo Rocchi, Paolo Spagnoletti, Subhajit Datta Nov 2014

An Ecological Model For Digital Platforms Maintenance And Evolution, Paolo Rocchi, Paolo Spagnoletti, Subhajit Datta

Research Collection School Of Computing and Information Systems

The maintenance of software products has been studied extensively in both software engineering and management information systems. Such studies are mainly focused on the activities that take place prior to starting the maintenance phase. Their contribution is either related to the improvement of software quality or to validating contingency models for reducing maintenance efforts. The continuous maintenance philosophy suggests to shift the attention within the maintenance phase for better coping with the evolutionary trajectories of digital platforms. In this paper, we examine the maintenance process of a digital platform from the perspective of the software vendor. Based on our empirical …


Strategic Sourcing In The Presence Of Uncertain Supply And Retail Competition, Jianqing Chen, Zhiling Guo Oct 2014

Strategic Sourcing In The Presence Of Uncertain Supply And Retail Competition, Jianqing Chen, Zhiling Guo

Research Collection School Of Computing and Information Systems

This paper develops an analytical model to evaluate competing retail firms’ sourcing strategies in the presence of supply uncertainty. We consider a common supplier that sells its uncertain supply to two downstream retail firms engaging in price competition in a horizontally differentiated product market. The focal firm has a dual-sourcing option, while the rival firm can only source from the common supplier. We assess the system-wide effects of supply uncertainty on the focal firm's incentive to pursue the dual-sourcing strategy. We find that the focal firm's dual-sourcing strategy can create a win-win situation that leads to increased retail prices and …


Auction With Rolling Horizon For Urban Consolidation Centre, Chen Wang, Stephanus Daniel Handoko, Hoong Chuin Lau Oct 2014

Auction With Rolling Horizon For Urban Consolidation Centre, Chen Wang, Stephanus Daniel Handoko, Hoong Chuin Lau

Research Collection School Of Computing and Information Systems

A number of cities around the world have adopted urban consolidation centres (UCCs) to address some challenges of their last-mile deliveries. At the UCC, goods are consolidated based on their destinations prior to their deliveries into the city centre. In many examples, the UCC owns a fleet of eco-friendly vehicles to carry out the deliveries. A carrier/shipper who buys the UCC’s service hence no longer needs to enter the city centre in which time-window and vehicle-type restrictions may apply. As a result, it becomes possible to retain the use of large trucks for the economies of scale outside the city …


Exploring Variety Seeking Behavior In Mobile Users, Kasthuri Jayarajah, Robert J. Kauffman, Archan Misra Sep 2014

Exploring Variety Seeking Behavior In Mobile Users, Kasthuri Jayarajah, Robert J. Kauffman, Archan Misra

Research Collection School Of Computing and Information Systems

Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of “variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there exists correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the …


Diversified Social Influence Maximization, Fangshuang Tang, Qi Liu, Hengshu Zhu, Enhong Chen, Feida Zhu Aug 2014

Diversified Social Influence Maximization, Fangshuang Tang, Qi Liu, Hengshu Zhu, Enhong Chen, Feida Zhu

Research Collection School Of Computing and Information Systems

For better viral marketing, there has been a lot of research on social influence maximization. However, the problem that who is influenced and how diverse the influenced population is, which is important in real-world marketing, has largely been neglected. To that end, in this paper, we propose to consider the magnitude of influence and the diversity of the influenced crowd simultaneously. Specifically, we formulate it as an optimization problem, i.e., diversified social influence maximization. First, we present a general framework for this problem, under which we construct a class of diversity measures to quantify the diversity of the influenced crowd. …


The Learning Curves In Open-Source Software (Oss) Development Network, Youngsoo Kim, Lingxiao Jiang Aug 2014

The Learning Curves In Open-Source Software (Oss) Development Network, Youngsoo Kim, Lingxiao Jiang

Research Collection School Of Computing and Information Systems

We examine the learning curves of individual software developers in Open-Source Software (OSS) Development. We collected the dataset of multi-year code change histories from the repositories for five open source software projects involving more than 100 developers. We build and estimate regression models to assess individual developers' learning progress (in reducing the likelihood they may make a bug). Our estimation results show that developer's coding experience does not decrease bug ratios while cumulative bug-fixing experience leads to learning progress. The results may have implications and provoke future research on project management about allocating resources on tasks that add new code …


Board Interlock Networks And The Use Of Relative Performance Evaluation, Qian Hao, Nan Hu, Ling Liu, Lee J. Yao Jul 2014

Board Interlock Networks And The Use Of Relative Performance Evaluation, Qian Hao, Nan Hu, Ling Liu, Lee J. Yao

Research Collection School Of Computing and Information Systems

Purpose - The purpose of this paper is to explore how networks of boards of directors affect relative performance evaluation (RPE) in chief executive officer (CEO) compensation. Design/methodology/approach - In this study, the authors propose that an interlocking network is an important inter-corporate setting, which has a bearing on whether boards decide to use RPE in CEO compensation. They adopt four typical graph measures to depict the centrality/position of each board in the interlock network: degree, betweenness, eigenvector and closeness, and study their impacts on RPE use. Findings - The authors find that firms that have more connected board members …


A Retail Bank's Bpm Experience, Shankararaman, Venky, Gottipati Swapna, Randall E. Duran Jul 2014

A Retail Bank's Bpm Experience, Shankararaman, Venky, Gottipati Swapna, Randall E. Duran

Research Collection School Of Computing and Information Systems

This real-life case study, which was undertaken by a leading financial services group in the Asia-Pacific region, is used to demonstrate the innovative use of BPM (Business Process Management) technology in a competitive business area. It describes how a BPM project, within the Application Verification and Capture (AVC), was conceived, designed and implemented in order to deliver strategic value to the organization. Hereafter, the financial services group will be referred to as “the bank”. The AVC project was targeted at one of the bank's processes called the Application Verification and Capture (AVC) process for unit trust products. This process involved …


Near-Optimal Nonmyopic Contact Center Planning Using Dual Decomposition, Akshat Kumar, Sudhanshu Singh, Pranav Gupta, Gyana Parija Jul 2014

Near-Optimal Nonmyopic Contact Center Planning Using Dual Decomposition, Akshat Kumar, Sudhanshu Singh, Pranav Gupta, Gyana Parija

Research Collection School Of Computing and Information Systems

We address the problem of minimizing staffing cost in a contact center subject to service level requirements over multiple weeks. We handle both the capacity planning and agent schedule generation aspect of this problem. Our work incorporates two unique business requirements. First, we develop techniques that can provide near-optimal staffing for 247 contact centers over long term, upto eight weeks, rather than planning myopically on a week-on-week basis. Second, our approach is usable in an online interactive setting in which staffing managers using our system expect high quality plans within a short time period. Results on large real world and …


Paths Of Influence For Innovations In Financial Is And Technology Ecosystems, Jun Liu, Robert John Kauffman, Dan Ma Jun 2014

Paths Of Influence For Innovations In Financial Is And Technology Ecosystems, Jun Liu, Robert John Kauffman, Dan Ma

Research Collection School Of Computing and Information Systems

Predicting technological innovations in financial information systems (IS) and technology ecosystems has been challenging for technology forecasters and industry analysts due to their underlying complexity. Technology-based financial innovations over the past four decades, such as programmed trading in the 1980s, risk-adjusted return on capital-based financial risk management systems in the 1990s, high-frequency trading and Internet banking in 2000s, and now mobile payments in the 2010s, have all led to transformations in the financial services industry. What basis can be identified to predict such new innovations? And what areas of financial services will they affect? This study applies the technology ecosystem …


Technology Investment Decision-Making Under Uncertainty In Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma Jun 2014

Technology Investment Decision-Making Under Uncertainty In Mobile Payment Systems, Robert J. Kauffman, Jun Liu, Dan Ma

Research Collection School Of Computing and Information Systems

Innovations in the mobile payments industry provide potentially profitable investment opportunities for banks. Nonetheless, significant uncertainties are associated with decision-making for this IT investment context, regarding future market conditions, technology standards, and consumer and merchant responses, especially their willingness to adopt. As a result, traditional capital budgeting approach and experienced intuition have not been effective. We develop a model to support a bank’s mobile payment systems adoption decision-making at the firm level when it faces endogenous technological risks and exogenous market conditions. This study applies theory and modeling from financial economics for decision-making under uncertainty to investments in m-payment systems …


Does Latitude Hurt While Longitude Kills? Geographical And Temporal Separation In A Large Scale Software Development Project, Patrick Wagstrom, Subhajit Datta Jun 2014

Does Latitude Hurt While Longitude Kills? Geographical And Temporal Separation In A Large Scale Software Development Project, Patrick Wagstrom, Subhajit Datta

Research Collection School Of Computing and Information Systems

Distributed software development allows firms to leverage cost advantages and place work near centers of competency. This distribution comes at a cost -- distributed teams face challenges from differing cultures, skill levels, and a lack of shared working hours. In this paper we examine whether and how geographic and temporal separation in a large scale distributed software development influences developer interactions. We mine the work item trackers for a large commercial software project with a globally distributed development team. We examine both the time to respond and the propensity of individuals to respond and find that when taken together, geographic …


Canaries In The Urban Data Mine: Analytics For Smarter City Life, Robert J. Kauffman May 2014

Canaries In The Urban Data Mine: Analytics For Smarter City Life, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Technology-based sensors and data analytics have created unprecendented levels of informedness for consumers, corporations, the public and government agencies. The information they generated provides a basis for smarter cities and more sustainable urban living.


Handling Location Uncertainty In Event Driven Experimentation, Kartik Muralidharan, Srinivasan Seshan, Narayan Ramasubbu, Rajesh Krishna Balan May 2014

Handling Location Uncertainty In Event Driven Experimentation, Kartik Muralidharan, Srinivasan Seshan, Narayan Ramasubbu, Rajesh Krishna Balan

Research Collection School Of Computing and Information Systems

The wide spread use of smart phones has ushered in a wave of context-based advertising services that operate on pre-defined user events. A prime example is Location Based Advertising. What is missing though, is the ability to experiment with these services under varying event conditions with real users using their regular phones in real-world environments. Such experiments provide greater insight into user needs for and responsiveness towards context-based advertising applications. However, these event-driven experiments rely on data that arrive from sources such as mobile sensors which have inherent uncertainties associated with them. This effects the interpretation of the outcome of …


Pricing Strategy For Cloud Computing Services, Jianhui Huang Feb 2014

Pricing Strategy For Cloud Computing Services, Jianhui Huang

Dissertations and Theses Collection (Open Access)

The cloud computing services market exhibits unique characteristics such as instant accessibility, fluctuating demand and supply, and interruptible service provision. Various pricing mechanisms exist in current industry practice. None of these pricing mechanisms, however, is comprehensive enough to capture all these features in a way that allows the vendors to optimize resource allocation. This dissertation identifies key factors related to cloud computing pricing, and examines their interplays. This research uses multiple approaches, including a market survey, game theory modeling, simulation, lab experiments and econometric modeling, to analyze the pricing strategy of cloud services vendors. A field study of a representative …


Examining The Growth Of Digital Wireless Phone Technology: A Take-Off Theory Analysis, Angsana A. Techatassanasoontorn, Robert J. Kauffman Feb 2014

Examining The Growth Of Digital Wireless Phone Technology: A Take-Off Theory Analysis, Angsana A. Techatassanasoontorn, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

The early phase of diffusion plays a critical role in determining information technology (IT) success in a market. Takeoff, the transition point from the introduction to the growth phase in the IT life cycle, is viewed as an acid test for whether a technology will succeed. We develop a theory to understand global takeoff for digital wireless phones that can be extended to other technologies with related characteristics. Drawing on technology dominance and product life cycle theories, we build a model that consists of standards, market competition, technology costs, and technology substitution to explain takeoff and subsequent market penetration growth. …


Running And Chasing: The Competition Between Paid Search Marketing And Search Engine Optimization, Kai Li, Mei Lin, Zhangxi Lin, Bo Xing Jan 2014

Running And Chasing: The Competition Between Paid Search Marketing And Search Engine Optimization, Kai Li, Mei Lin, Zhangxi Lin, Bo Xing

Research Collection School Of Computing and Information Systems

As search engine is leading the revenue growth in online marketing field, the competition of search engine marketing between paid search marketing (PSM) by search engine providers (SEPs), and search engine optimization (SEO) provided by search engine optimization firms, is white-hot. While PSM is simply for advertisers to buy the top ranks in sponsored links, SEO tries to optimize advertisers' websites by free-riding search engine's organic searching results. This study aims to investigate this competition by analytical modeling regarding organic search quality. We focus on sustainability conditions of SEO firms, investment analysis of SEO firms, and profit analysis of SEP. …


Strategic Decision Support System Using Heuristic Algorithm For Practical Outlet Zones Allocation To Dealers In A Beer Supply Distribution Network, Michelle Lee Fong Cheong Jan 2014

Strategic Decision Support System Using Heuristic Algorithm For Practical Outlet Zones Allocation To Dealers In A Beer Supply Distribution Network, Michelle Lee Fong Cheong

Research Collection School Of Computing and Information Systems

We consider a two-echelon beer supply distribution network with the brewer replenishing the dealers and the dealers serving the outlet zones directly, for multiple product types. The allocation of the outlet zones to the dealers will determine the quantity of products the brewer replenishes each dealer, which will in turn impact the total warehousing and transportation costs. The non-linear optimization model formulated is difficult to solve to optimality, and the model itself does not include practical business considerations in the distribution business. A heuristics algorithm is designed and easily implemented using spreadsheets with Visual Basic programming to effectively and efficiently …


Online Portfolio Selection: A Survey, Bin Li, Steven C. H. Hoi Jan 2014

Online Portfolio Selection: A Survey, Bin Li, Steven C. H. Hoi

Research Collection School Of Computing and Information Systems

Online portfolio selection is a fundamental problem in computational finance, which has been extensively studied across several research communities, including finance, statistics, artificial intelligence, machine learning, and data mining. This article aims to provide a comprehensive survey and a structural understanding of online portfolio selection techniques published in the literature. From an online machine learning perspective, we first formulate online portfolio selection as a sequential decision problem, and then we survey a variety of state-of-the-art approaches, which are grouped into several major categories, including benchmarks, Follow-the-Winner approaches, Follow-the-Loser approaches, Pattern-Matching--based approaches, and Meta-Learning Algorithms. In addition to the problem formulation …


Ratings Lead You To The Product, Reviews Help You Clinch It? The Dynamics And Impact Of Online Review Sentiments On Products Sales, Nan Hu, Noi Sian Koh, Srinivas K. Reddy Jan 2014

Ratings Lead You To The Product, Reviews Help You Clinch It? The Dynamics And Impact Of Online Review Sentiments On Products Sales, Nan Hu, Noi Sian Koh, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

It is generally assumed that ratings are a numeric representation of text sentiments and their valences are consistent. This however may not always be true. Using a panel of data on over 4000 books from Amazon.com, we develop a multiple equation model to examine the inter-relationships between ratings, sentiments, and sales. We find that ratings do not have a significant direct impact on sales but have an indirect impact through sentiments. Sentiments, however, have a direct significant impact on sales. Our findings also indicate that the two most accessible types of reviews - most helpful and most recent - play …


Detecting Click Fraud In Online Advertising: A Data Mining Approach, Richard Oentaryo, Ee Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel, Daniel Berrar Jan 2014

Detecting Click Fraud In Online Advertising: A Data Mining Approach, Richard Oentaryo, Ee Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel, Daniel Berrar

Research Collection School Of Computing and Information Systems

Click fraud - the deliberate clicking on advertisements with no real interest on the product or service offered - is one of the most daunting problems in online advertising. Building an elective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection in Mobile Advertising (FDMA) 2012 Competition, opening the opportunity for participants to work on real-world fraud data from BuzzCity Pte. Ltd., a global mobile advertising company based in Singapore. In particular, the task is to identify fraudulent publishers who generate illegitimate clicks, and distinguish them from normal publishers. The competition was held from …


How Can Consumer Preferences Be Leveraged For Targeted Upselling In Cable Tv Services?, Bing Tian Dai Jan 2014

How Can Consumer Preferences Be Leveraged For Targeted Upselling In Cable Tv Services?, Bing Tian Dai

Research Collection School Of Computing and Information Systems

Internet TV has attracted a significant amount of attention from the conventional cable TV service providers, by providing customized TV programs at preferred time slots. The cable TV service providers are seeking to retain their customers by giving them a better experience: by understanding their customers’ preferences and upselling them the right products to cater to their interests. It is not easy to understand customer preferences though, since customers are not able to watch channels to which they have not subscribed. This makes it difficult to predict what they will like to watch, as a result. In this paper, I …


Mini-Track Introduction: Information Economics, Competition, Regulation, Law And Society, Eric K. Clemons, Robert John Kauffman, Thomas A. Weber Jan 2014

Mini-Track Introduction: Information Economics, Competition, Regulation, Law And Society, Eric K. Clemons, Robert John Kauffman, Thomas A. Weber

Research Collection School Of Computing and Information Systems

This mini-track is informed by the most modern thinking in information economics and competitive strategy, and includes many interdisciplinary applications of IS and technology.