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Open Access. Powered by Scholars. Published by Universities.®

Singapore Management University

Physical Sciences and Mathematics

2005

Conjoint design

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Full-Text Articles in Business

Managerial Assessments Of E-Business Investment Opportunities: A Field Study, Anandhi S. Bharadwaj, Amrit Tiwana Oct 2005

Managerial Assessments Of E-Business Investment Opportunities: A Field Study, Anandhi S. Bharadwaj, Amrit Tiwana

Research Collection School Of Computing and Information Systems

Managers charged with assessing investment opportunities for information technologies such as e-business projects face considerable uncertainty in their decision-making processes. Contemporary theories of the firm and the normative prescriptions thereof emphasize the potential for such investments to augment firm-level knowledge and relational capabilities. However, prior research has not examined the relative emphases that managers place on the knowledge and relational capability-augmenting characteristics of the e-business investments. In this paper, we develop a model to assess whether managerial evaluations of e-business investment opportunities are consistent with these normative and theoretical prescriptions. A test of the model using survey data on 485 …