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Full-Text Articles in Business

A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston Sep 2012

A Computational Analysis Of Bundle Trading Markets Design For Distributed Resource Allocation, Zhiling Guo, Gary J. Koehler, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Online auction markets play increasingly important roles for resource allocations in distributed systems. This paper builds upon a market-based framework presented by Guo et al. (Guo, Z., G. J. Koehler, A. B. Whinston. 2007. A market-based optimization algorithm for distributed systems. Management Sci. 53(8) 1345–1458), where a distributed system optimization problem is solved by self-interested agents iteratively trading bundled resources in a double auction market run by a dealer. We extend this approach to a dynamic, asynchronous Internet market environment and investigate how various market design factors including dealer inventory policies, market communication patterns, and agent learning strategies affect the …


From Clickstreams To Searchstreams: Search Network Graph Evidence From A B2b E-Market, Mei Lin, M. F. Lin, Robert J. Kauffman Aug 2012

From Clickstreams To Searchstreams: Search Network Graph Evidence From A B2b E-Market, Mei Lin, M. F. Lin, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Consumers in e-commerce acquire information through search engines, yet to date there has been little empirical study on how users interact with the results produced by search engines. This is analogous to, but different from, the ever-expanding research on clickstreams, where users interact with static web pages. We propose a new network approach to analyzing search engine server log data. We call this searchstream data. We create graph representations based on the web pages that users traverse as they explore the search results that their use of search engines generates. We then analyze the graph-level properties of these search network …


Valuation Of Benchmark Provisions On It Services Contracts, Robert J. Kauffman, Ryan Sougstad Aug 2012

Valuation Of Benchmark Provisions On It Services Contracts, Robert J. Kauffman, Ryan Sougstad

Research Collection School Of Computing and Information Systems

Information technology (IT) services are often subject to downward price pressures due to improvements in technology and business processes in a competitive market. When clients enter into IT services contracts, they are faced with the future risk that their services will be overpriced relative to the broader IT services market. To mitigate this risk, clients often add benchmark provisions, whereby a neutral third party assesses the prevailing market price for services. It will support fair price adjustments if the market prices are lower than the current prices. We model the decision to benchmark in order to provide managerial information on …


Hedonic Valuation Of Online Game Participation, Robert J. Kauffman, Kwansoo Kim, Byungjoon Yoo Aug 2012

Hedonic Valuation Of Online Game Participation, Robert J. Kauffman, Kwansoo Kim, Byungjoon Yoo

Research Collection School Of Computing and Information Systems

We use hedonic valuation to establish a basis for valuing the time a user participates in an online gaming community. We distinguish between utilitarian and hedonic value. Our application involves elements of both utilitarian and hedonic value, however, the latter is much more important. We use an extensive data set involving a massive multi-player online role-playing game (MMORPG) from Korea. We specify and test econometric models that reflect the appropriate empirical structure for the setting, based on information about the players and the activities they engage in. The results permit us to estimate the hedonic value in monetary terms for …


An Economic Analysis Of The Online Counterfeit Market And The Impact Of Anti-Counterfeit Technology, Xiong Zhang, Zhiling Guo, Wei Thoo Yue Jul 2012

An Economic Analysis Of The Online Counterfeit Market And The Impact Of Anti-Counterfeit Technology, Xiong Zhang, Zhiling Guo, Wei Thoo Yue

Research Collection School Of Computing and Information Systems

Counterfeiting causes hundreds of billions dollars of losses around the world every year. Due to the growing prominence of online commerce, the seriousness of the situation could soon become much worse. Hence, reaching a clear understanding of the fundamental economic incentives behind this practice is of vital importance. In this paper, we investigate a problem within which a firm selling a counterfeit product engages in price competition with a firm that sells an authentic product to a population of heterogeneous consumers. An online intermediary acts as the facilitator of both firms’ transactions and may consequently be liable for any counterfeit …


Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston Jun 2012

Vertical Differentiation And A Comparison Of Online Advertising Models, Mei Lin, Xuqing Ke, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical differentiation in both monopoly and duopoly settings, in which online service providers may offer an ad-free service, an ad-supported service, or a combination of these services. Offering both ad-free and ad-supported services is the optimal strategy for a monopolist because ad revenues compensate for the cannibalistic effect of vertical differentiation. In a duopoly equilibrium, exactly …


Crisis Response Information Networks, Shan L. Pan, Gary Pan, Dorothy E. Leidner Apr 2012

Crisis Response Information Networks, Shan L. Pan, Gary Pan, Dorothy E. Leidner

Research Collection School Of Accountancy

In the past two decades, organizational scholars have focused significant attention on how organizations manage crises. While most of these studies concentrate on crisis prevention, there is a growing emphasis on crisis response. Because information that is critical to crisis response may become outdated as crisis conditions change, crisis response research recognizes that the management of information flows and networks is critical to crisis response. Yet despite its importance, little is known about the various types of crisis information networks and the role of IT in enabling these information networks. Employing concepts from information flow and social network theories, this …


Walking The Talk Of Wall Street, Singapore Management University Mar 2012

Walking The Talk Of Wall Street, Singapore Management University

Perspectives@SMU

The rules of the game on Wall Street may be ever changing but a professor of economics at Princeton University, Burton Malkiel, has held on to his views on how the game should be played for almost four decades.


Business And Data Analytics: New Innovations In The Management Of E-Commerce, Robert J. Kauffman, Jaideep Srivastava, Jamshid Vayghan Mar 2012

Business And Data Analytics: New Innovations In The Management Of E-Commerce, Robert J. Kauffman, Jaideep Srivastava, Jamshid Vayghan

Research Collection School Of Computing and Information Systems

The success of many different kinds of e-business operations depends on data and information, and how they are used to optimize operations, drive sales and marketing, and grow the business. The ability to manage and safeguard data as a strategic asset, transform it into actionable information, and use it as a strategic differentiator is a key contributor to the success of any business operation. What makes this an even more interesting challenge is the speed at which data have been growing in recent years, due to social networking, the Internet, mobile telephony and all kinds of new technologies that create …


Does Complexity Deter Customer-Focus?, Sendil K. Ethiraj, Narayanasamy Ramasubbu, M. S. Krishnan Feb 2012

Does Complexity Deter Customer-Focus?, Sendil K. Ethiraj, Narayanasamy Ramasubbu, M. S. Krishnan

Research Collection School Of Computing and Information Systems

Economic models suggest that firms use a simple cost-benefit calculation to evaluate customer requests for new product features, but an extensive organizational literature shows the decision to implement innovation is more nuanced. We address this theoretical tension by studying how firms respond to customer requests for incremental product innovations, and how these responses change when the requested innovation is complex. Using large sample empirical analyses combined with detailed qualitative data drawn from interviews, we find considerable variance in the relationship between customer demands, complexity, and investments in incremental innovations. The qualitative study revealed the importance of organization structures, competitive pressures, …


A Fuzzy Logic Multi-Criteria Decision Framework For Selecting It Service Providers, Amir Karami, Zhiling Guo Jan 2012

A Fuzzy Logic Multi-Criteria Decision Framework For Selecting It Service Providers, Amir Karami, Zhiling Guo

Research Collection School Of Computing and Information Systems

Selecting IT service providers in information systems outsourcing involves both qualitative and quantitative evaluations. This paper proposes an integrated multi-criteria decision-making (MCDM) framework to effectively handle uncertainty and subjectivity in the vendor selection process. The proposed methods apply fuzzy logic approach to integrate qualitative survey data into traditional multi-criteria decision models such as data envelope analysis (DEA), analytical hierarchy process (AHP) methods, and TOPSIS. Based on case studies from Iranian banking industry, we empirically test the proposed framework and show it is superior to existing methods. We demonstrate that the fuzzy logic approach provides a robust analysis for vendor selection …