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Full-Text Articles in Business
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Perspectives@SMU
While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models
Building Coca-Cola’S Customer Data Platform, Singapore Management University
Building Coca-Cola’S Customer Data Platform, Singapore Management University
Perspectives@SMU
The beverages giant brings marketing technology in-house by focusing on first party data and a hands-on, real-time approach to marketing campaigns
Is It Time To Drive A Stake Through Key Performance Indicators?, Singapore Management University
Is It Time To Drive A Stake Through Key Performance Indicators?, Singapore Management University
Perspectives@SMU
The metrics may be of little use and specific targets give rise to manipulation
10 Things Managers Can Do To Survive Digital Disruption, Singapore Management University
10 Things Managers Can Do To Survive Digital Disruption, Singapore Management University
Perspectives@SMU
Don't be a sitting duck. Respond to changes in markets with practical strategies
Walking The Talk Of Wall Street, Singapore Management University
Walking The Talk Of Wall Street, Singapore Management University
Perspectives@SMU
The rules of the game on Wall Street may be ever changing but a professor of economics at Princeton University, Burton Malkiel, has held on to his views on how the game should be played for almost four decades.