Business Commons^™

Deconstructing Cinderella And Shahrazad: Mythology Through A Feminist Phronetic Lens, Ginger Grant, Golnaz Golnaraghi

Publications and Scholarship

The function of a story (myth) is the art of using words to produce pictures in the minds of the listeners. Those pictures combine with the situation at hand to create a powerful lasting message capable of producing change. Although players and circumstances vary with time and place, there remains something unalterable and true at the core of myths. Myths are not just told; they are felt, they resonate throughout the body as well as the mind. We believe that a conscious use of mythology as a pathway to the imagination is a powerful key to the challenge of gender …

Business Transformation And Innovation Using Storytelling, Ginger Grant

Publications and Scholarship

The demand for innovation within organizations is a worldwide concern. In order for innovation to occur, creativity must first be unleashed in the individual. Education is under heavy criticism for failure to produce the workforce needed to meet the innovation challenge. The solution lies in the human imagination.

Many have tried to ‘teach’ creativity, which results in a prescriptive focus on tools and process, but has limited, if any, emotional engagement. Emotion is a necessary component as the creative drive is intrinsic - it originates from within. In order to increase innovation capacity in our organizations, we need to first …