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Full-Text Articles in Business
The Interactive Effect Of Cultural Symbols And Human Values On Taste Evaluation, Michael W. Allen, Richa Gupta, Arnauld Monnier
The Interactive Effect Of Cultural Symbols And Human Values On Taste Evaluation, Michael W. Allen, Richa Gupta, Arnauld Monnier
Michael Allen
We suggest that consumers assess the taste of a food or beverage by comparing the human values symbolized by the product to their human value priorities. When there is value-symbol congruency, they experience a better taste and aroma and develop a more favorable attitude and behavior intention; incongruence has the opposite effects. Participants in two taste tests were told the correct identity of a product or misinformed. Participants who endorsed the values symbolized by the product (that they thought they were tasting) evaluated the product more favorably. The implications for marketing strategy, self-congruity theory, and the assimilation effect are discussed.
Materialism And Food Security., Michael W. Allen, Marc Wilson
Materialism And Food Security., Michael W. Allen, Marc Wilson
Michael Allen
The present studies examined if materialists have an elevated concern about food availability, presumably stemming from a general survival security motivation. Study 1 found that materialists set a greater life goal of food security, and reported more food insecurity during their childhood. Materialists reported less present-day food insecurity. Study 2 revealed that materialists stored/hoarded more food at home, and that obese persons endorsed materialism more than low/normal weight persons. Study 3 found that experimentally decreasing participants’ feelings of survival security (via a mortality salience manipulation) led to greater endorsement of materialism, food security as goal, and using food for emotional …
Human Values, Utilitarian Benefits And Identification: The Case Of Meat, Michael W. Allen, Sik Hung Ng
Human Values, Utilitarian Benefits And Identification: The Case Of Meat, Michael W. Allen, Sik Hung Ng
Michael Allen
The present studies explored the associations among food’s utilitarian benefits, the human values symbolised by meat, individuals’ endorsement of those values, and individuals’ meat identification, attitudes and consumption. A preliminary study revealed that participants perceived that meat, particularly red meat, symbolises the endorsement of inequality and hierarchy values more than other basic foods. Studies 1 and 2 found that the endorsement of inequality and hierarchy formed the basis to the meat attitudes and consumption of high meat identifiers. Study 2 found that the meat attitudes of high meat identifiers were also founded, though to a lesser extent, in the endorsement …
Manipulating The Symbolic Meaning Of Meat To Encourage Greater Acceptance Of Fruits And Vegetables And Less Proclivity For Red And White Meat., Michael W. Allen, Surinda Baines
Manipulating The Symbolic Meaning Of Meat To Encourage Greater Acceptance Of Fruits And Vegetables And Less Proclivity For Red And White Meat., Michael W. Allen, Surinda Baines
Michael Allen
No abstract provided.
Self-Interest, Economic Beliefs And Political Party Preference In New Zealand., Michael W. Allen, Sik Hung Ng
Self-Interest, Economic Beliefs And Political Party Preference In New Zealand., Michael W. Allen, Sik Hung Ng
Michael Allen
No abstract provided.
The Attribute-Mediation And Product Meaning Approaches To The Influences Of Human Values On Consumer Choices, Michael W. Allen
The Attribute-Mediation And Product Meaning Approaches To The Influences Of Human Values On Consumer Choices, Michael W. Allen
Michael Allen
No abstract provided.
The Direct And Indirect Influences Of Human Values On Product Ownership., Michael W. Allen, Sik Hung Ng
The Direct And Indirect Influences Of Human Values On Product Ownership., Michael W. Allen, Sik Hung Ng
Michael Allen
The present study proposes a conceptual model of how consumers' choice of products may be influenced by the human values that they endorse. The model suggests that values can influence product choice directly or indirectly depending on the meaning of the product and the kind of judgement used to evaluate that meaning. Speci®cally, values would have a direct influence on product choice when consumers attend to a product's symbolic meaning and make an aective judgement, and have an indirect influence (via tangible attribute importance) when consumers attend to a product's utilitarian meaning and make a piecemeal judgement. To test the …