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Lee Styger

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Full-Text Articles in Business

The Role Of The Design Coach - A Novel Approach To Achieving 360 Collaboration Between Industry And Higher Education, Lee Styger, Ian Ellis Mar 2014

The Role Of The Design Coach - A Novel Approach To Achieving 360 Collaboration Between Industry And Higher Education, Lee Styger, Ian Ellis

Lee Styger

There is significant latent design talent within the broader business community, however, much of the design potential is isolated, and, lacks the necessary focus to manifest positive commercial outcomes. Research has indicated that this situation is due to a myopic design development process that is typically caused by the lack of larger team dynamics, reporting structures, and more formal review and feedback processes. The role of the coach is well established in business environments, where, a specialist practitioner enables an environment that supports personal and operational development. Unfortunately the concept of the design coach is not as well established because, …


The Design Of Teaching Protocols That Develop Creativity, Innovation And Innovative Thinking Within Higher Education Business Schools - A Transfer Of Best Practice From Design And Engineering Education Principles, Lee Styger Mar 2014

The Design Of Teaching Protocols That Develop Creativity, Innovation And Innovative Thinking Within Higher Education Business Schools - A Transfer Of Best Practice From Design And Engineering Education Principles, Lee Styger

Lee Styger

Typically, the construct of innovation within business education has focused around the concept of developing innovative and creative leaders of business. This is particularly so in the higher educational fields and specifically so within the context of the global market positioning of many MBA programs currently. However, in many cases, it would appear that business schools are typically embarking on a journey of curriculum development from the point of the core teaching of business methodologies (i.e. silo thinking), rather than incorporating best practice from other disciplines such as those found in leading design and engineering education, where, for example, applied …