Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Quality Of Life And Tourism: A Conceptual Framework And Novel Segmentation Base, Sara Dolnicar, Katie Lazarevski, Venkata Yanamandram
Quality Of Life And Tourism: A Conceptual Framework And Novel Segmentation Base, Sara Dolnicar, Katie Lazarevski, Venkata Yanamandram
Venkata Yanamandram
The present study (1) develops a dynamic, individual hierarchical model of the importance of vacations to Quality of Life (QOL), and (2) introduces this concept as a novel segmentation base, acknowledging that not all people want to go on vacation. The proposed Grevillea Model of the Importance of Vacations for Quality of Life is tested empirically by examining 1000 survey responses. Results show that 10% of Australians perceive vacations as critical to QOL. Another 60% perceive vacations add to, but they are not essential to QOL. Practical tourism marketing implications include: (1) vacations are not important to all people; therefore, …