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A Concept Model For Comparative Analysis Applied To The U.S. Airline Industry, Michelle M. Bennett, Jacqueline R. Luedtke, Brent D. Bowen Ed.D. Jul 2016

A Concept Model For Comparative Analysis Applied To The U.S. Airline Industry, Michelle M. Bennett, Jacqueline R. Luedtke, Brent D. Bowen Ed.D.

Brent Bowen

The objective of this research is to analyze the trends in quality and performance of US airlines over the past ten years and determine what economic factors influence the level service. By identifying variables that directly affect the level of performance using data from Airline Quality Rating (AQR), service benchmarks for the airline industry can be established. Industry standard is set by AQR providing consumers and industry watchers objective performance-based data to compare performance quality among different US airlines. The AQR weighted average formula highlights criteria including baggage handling, customer complaints, denied boarding and on-time arrivals. Analyzing the data over …


Data Mining And Social Media For Promotion And Marketing In The Aerospace Industry, Vrushali Suvarna, Mary M. Fink, Dawn Marcuse, Brent D. Bowen Jul 2016

Data Mining And Social Media For Promotion And Marketing In The Aerospace Industry, Vrushali Suvarna, Mary M. Fink, Dawn Marcuse, Brent D. Bowen

Brent Bowen

Data mining and social media is an innovative platform for the aerospace industry to focus, promote and market the industry in the upcoming economy. Data mining techniques allow the industry to build a comprehensive system that helps to make intelligent management decisions in a formal system. On the other hand Social Media is used as a tool to ensure maximum return by entering a hybrid media landscape, one where the rapid growth of Social Media complements and enhances the efficiency of the industry. By using trend analysis this research would showcase benefits that the industry will achieve by increasing their …


A Concept Model For Comparative Analysis Applied To The U.S. Airline Industry, Michelle M. Bennett, Jacqueline R. Luedtke, Brent D. Bowen Ed.D. Jul 2016

A Concept Model For Comparative Analysis Applied To The U.S. Airline Industry, Michelle M. Bennett, Jacqueline R. Luedtke, Brent D. Bowen Ed.D.

Brent Bowen

The objective of this research is to analyze the trends in quality and performance of US airlines over the past ten years and determine what economic factors influence the level service. By identifying variables that directly affect the level of performance using data from Airline Quality Rating (AQR), service benchmarks for the airline industry can be established. Industry standard is set by AQR providing consumers and industry watchers objective performance-based data to compare performance quality among different US airlines. The AQR weighted average formula highlights criteria including baggage handling, customer complaints, denied boarding and on-time arrivals. Analyzing the data over …


Data Mining And Social Media For Promotion And Marketing In The Aerospace Industry, Vrushali Suvarna, Mary M. Fink, Dawn Marcuse, Brent D. Bowen Jul 2016

Data Mining And Social Media For Promotion And Marketing In The Aerospace Industry, Vrushali Suvarna, Mary M. Fink, Dawn Marcuse, Brent D. Bowen

Brent Bowen

Data mining and social media is an innovative platform for the aerospace industry to focus, promote and market the industry in the upcoming economy. Data mining techniques allow the industry to build a comprehensive system that helps to make intelligent management decisions in a formal system. On the other hand Social Media is used as a tool to ensure maximum return by entering a hybrid media landscape, one where the rapid growth of Social Media complements and enhances the efficiency of the industry. By using trend analysis this research would showcase benefits that the industry will achieve by increasing their …


Airline Quality Rating 2015, Brent D. Bowen, Dean E. Headley Jul 2016

Airline Quality Rating 2015, Brent D. Bowen, Dean E. Headley

Brent Bowen

Take the 2015 Airline Passenger Survey The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality Rating 2015, reflects monthly Airline Quality Rating scores for calendar year 2014. AQR scores for 2015 are based on 15 elements in four major areas that focus on airline performance aspects important to air travel consumers over the calendar year of 2014. The Airline Quality Rating 2015 is a summary of month-by-month quality ratings for U.S. airlines that are required to report …