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Articles 1 - 15 of 15
Full-Text Articles in Business
Cattle Ranchers And Agritourism In Oregon, Usa: Motivations, Challenges And Opportunities From The Landowner's Perspective, Fernanda Pegas, Claudia Ollenburg, Joanne Tynon
Cattle Ranchers And Agritourism In Oregon, Usa: Motivations, Challenges And Opportunities From The Landowner's Perspective, Fernanda Pegas, Claudia Ollenburg, Joanne Tynon
Claudia Ollenburg
Cattle ranches are cultural icons in many countries. Still, high costs to maintain ranches may force some ranchers to sell their operation. One income alternative is to diversify into agritourism. Empirical research on ranch agritourism is scarce. This study provides an overview of, and assesses the motivations for, and challenges to diversifying into agritourism from the ranchers’ perspective. A survey of 400 Oregon ranchers in 2003 found that 21% of 177 respondents promoted agritourism and that it contributed 8% to their annual household income compared to an 84% contribution from livestock production. Working on the ranch and hunting / fishing …
Tacit Knowledge Transfer: Cross Cultural Adventure, Ralf Buckley, Claudia Ollenburg
Tacit Knowledge Transfer: Cross Cultural Adventure, Ralf Buckley, Claudia Ollenburg
Claudia Ollenburg
We show here that adventure tourism leads to transfer of tacit knowledge between international visitors and local residents in developing destinations; and that motivations for the locals include money and employment, social capital, and individual enjoyment. Over the past half century, adventure tourism has grown from decentralised domestic outdoor recreation, to a large international commercial industry. Many tours bring urban clients from developed nations to rural areas in developing nations, where there are icon sites for specific adventure activities (Buckley, 2010).
Marketing The Adventure: Utilizing The Aspects Of Risk/Fear/Thrill To Target The Youth Traveller Segment, Fabian Schlegelmilch, Claudia Ollenburg
Marketing The Adventure: Utilizing The Aspects Of Risk/Fear/Thrill To Target The Youth Traveller Segment, Fabian Schlegelmilch, Claudia Ollenburg
Claudia Ollenburg
Purpose – This research aims to investigate the importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation in viral marketing. Design/methodology/approach – Quantitative and qualitative research methods have been applied. Findings – The results confirm that facing fear or challenge, leading to being intrinsically rewarded, is a main motivator. However, the aspect of fun is still fundamentally important to each activity. The youth traveller market is generally extremely responsive to viral marketing, which (through wording and visuals) creates an image of a ‘‘life-changing experience’’, ‘‘thrilling adventure’’, and similar. Originality/value – …
Car Decals As A New Data Source For Self-Drive Tourists, Ralf Buckley, Claudia Ollenburg
Car Decals As A New Data Source For Self-Drive Tourists, Ralf Buckley, Claudia Ollenburg
Claudia Ollenburg
Self drive domestic tourism is one of the largest subsectors of the tourism industry. According to the US Travel Association, 85% of overnight trips in the USA are self drive travel (Mandala 2011). In Australia, self-drive tourism is a major component of the large and often underestimated VFR travel subsector (Backer 2011). Self-drive travellers make up a major component in many economic valuations of recreational demand (Fleming and Cook 2008). Shifts between driving and other modes of transport may be a critical aspect of the interactions between tourism and climate change (Becken and Wilson 2007; Koo et al. 2010).
Which Farmers Turn To Tourism? A Continental-Scale Analysis, Claudia Ollenburg, Ralf Buckley
Which Farmers Turn To Tourism? A Continental-Scale Analysis, Claudia Ollenburg, Ralf Buckley
Claudia Ollenburg
Many urban tourists like to visit farms, but only some farm landholders offer tourism accommodation and activities. Their motivations have been explored previously in several countries, using stated-preference approaches. Here we report the first continental-scale revealed-preference analysis, which yields significant additional information and insights. Using multiple data sources, we inventoried, mapped and characterized all known Australian farm tourism enterprises, and examined patterns using both size-based and multi-criterion classifications. There are clusters of farm tourism enterprises close to cities and gateways, and isolated operations in more remote areas. We identified four groups: full-time, part-time, retirement and lifestyle operators. Characteristics of the …
Trends And Lags In The Use Of Ecotourism Terminology In The Scholarly And Popular Press, Ralf Buckley, Claudia Ollenburg
Trends And Lags In The Use Of Ecotourism Terminology In The Scholarly And Popular Press, Ralf Buckley, Claudia Ollenburg
Claudia Ollenburg
Whilst the term ecotour was first coined half a century ago, it did not gain significant currency in the academic tourism literature until the 1990s (Weaver and Lawton 2007). Though a much contested concept in a technical sense, it has found considerable favour in political debate, albeit often in ways which do not mesh well with scholarly definitions (Weaver and Lawton 2007). In recent years, a number of parallel or similar terms have also gained in popularity. These include product-based concepts such as nature-based tourism, management-based concepts such as sustainable tourism, and socially based concepts such as responsible tourism. It …
Generation Y: Perspectives Of Quality In Youth Adventure Travel Experiences In An Australian Backpacker Context, Gayle Jennings, Carl Cater, Young-Sook Lee, Claudia Ollenburg, Amanda Ayling
Generation Y: Perspectives Of Quality In Youth Adventure Travel Experiences In An Australian Backpacker Context, Gayle Jennings, Carl Cater, Young-Sook Lee, Claudia Ollenburg, Amanda Ayling
Claudia Ollenburg
No abstract provided.
Quality Tourism Experiences: Reviews, Reflections And Research Agendas, Gayle Jennings, Young-Sook Lee, Amanda Ayling, Brooke Lunny, Carl Cater, Claudia Ollenburg
Quality Tourism Experiences: Reviews, Reflections And Research Agendas, Gayle Jennings, Young-Sook Lee, Amanda Ayling, Brooke Lunny, Carl Cater, Claudia Ollenburg
Claudia Ollenburg
“Quality tourism experiences,” including its singular form, is a well used phrase in tourism industry literature and traveller dialogues. Yet definitions of a quality tourism experience remain elusive. Tourism studies, recreation and marketing literature similarly resonate with numerous applications of the phrase as well as its contributing terms. A social constructivist approach was applied to a literature review, in order to reflect on the status of “quality tourism experiences,” its meanings, as well as research approaches used and research agendas proffered. From the review emerged multiple interpretations and constructions as well as an emphasis on complexity. Research approaches were predicated …
Cultural Landscape In Mongolian Tourism, R Buckley, Claudia Ollenburg, L Zhong
Cultural Landscape In Mongolian Tourism, R Buckley, Claudia Ollenburg, L Zhong
Claudia Ollenburg
The Mongolian steppes and their nomads, horses, herds and gers form a cultural landscape which is the region’s icon attraction, the central image in Mongolian marketing, the key feature of its flagship tourism products, and the most heavily commoditized component of its industry. In other Mongolian landscapes, and also in the steppes of neighboring regions and the grasslands of Africa, Australia, and North America, natural and cultural heritage are treated as separate attractions. The concept of cultural landscape is heavily used in a World Heritage context, has a significant role to play in the global tourism industry, and deserves further …
Regional Signatures And Trends In The Farm Tourism Sector, Claudia Ollenburg
Regional Signatures And Trends In The Farm Tourism Sector, Claudia Ollenburg
Claudia Ollenburg
Farm tourism is an old phenomenon with new economic and social significance for farming, tourism and rural communities. Many features of the farm tourism sector are similar worldwide, but there are distinct regional differences. The portfolios of farm tourism products offered, in particular, differ significantly both between and within continents, producing regional signatures analogous to those in other sectors of the tourism industry. Farm tourism in Europe is recognizably different from farm tourism in North America. Within Europe, there are differences between the livestock landscapes and farmstays of the colder North and Alps, and the vineyard and olive landscapes of …
Stated Economic And Social Motivations Of Australian Farm Tourism Operators, Claudia Ollenburg, Ralf Buckley
Stated Economic And Social Motivations Of Australian Farm Tourism Operators, Claudia Ollenburg, Ralf Buckley
Claudia Ollenburg
Farm tourism enterprises combine the commercial constraints of regional tourism, the nonfinancial features of family businesses, and the inheritance issues of family farms. They have theoretical significance in regional tourism geography and economics, family tourism business dynamics, and rural diversification. We examined motivations of farm tourism operators throughout Australia using both qualitative and quantitative methods. In contrast to Europe and the United States, social motivations are marginally more important overall than economic motivations. For most operators, however, both are important; and different motivations are dominant for different types of farm landholders and at different stages in farm, family, and business …
Adventure Destinations, R Buckley, J Johnson, C Ollenburg
Adventure Destinations, R Buckley, J Johnson, C Ollenburg
Claudia Ollenburg
No abstract provided.
Green Change: Inland Amenity Migration In Australia, R Buckley, N Sander, C Ollenburg, J Warnken
Green Change: Inland Amenity Migration In Australia, R Buckley, N Sander, C Ollenburg, J Warnken
Claudia Ollenburg
No abstract provided.
Horse Riding, Claudia Ollenburg
Worldwide Structure Of The Equestrian Tourism Sector, Claudia Ollenburg
Worldwide Structure Of The Equestrian Tourism Sector, Claudia Ollenburg
Claudia Ollenburg
The aims of this contribution are as follows: (1) to introduce the commercial equestrian tourism sector; (2) to outline its relations with private recreational horse riding; (3) to propose a broad classification of equestrian tourism products; (4) to review the structure and principal management concerns of the core equestrian ecotourism subsector, namely multi-day horse treks in remote areas worldwide; and (5) to identify, and perhaps help to catalyse potential avenues for future research in equestrian tourism.