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Ethical Considerations Of Sales Channel Selection In The Field Of Entrepreneurship, Todd A. Finkle, Michael Mallin
Ethical Considerations Of Sales Channel Selection In The Field Of Entrepreneurship, Todd A. Finkle, Michael Mallin
Todd A Finkle
Increased scrutiny of corporate actions in today’s business climate puts pressure on all facets of business to adhere to ethical practices founded on principles that are honest, fair and transparent to the stakeholders (Turner, 2010). The importance of business ethics becomes essential in the entrepreneurial setting. Consumer word of mouth and viral internet communications are just a few ways that a negative ethical image could ruin a small business. In fact, Rutherford, Buller and Stebbins (2009) point out scholars have yet to investigate the legitimacy of new ventures. Most of the known research that has been compiled by a few …